Loads of people are talking about retargeting at the moment, but do you actually understand what retargeting is and how it works? Until recently I knew about retargeting and had read a fair bit about how it works but I hadn’t actually taken time to fully understand the potential (positive) impact it could have on [...]
Recent blog posts written by Casey
Google Adwords: Expect the Unexpected
Ok. So I admit it. Just when I thought nearly 15 years of online experience, including certification as a Google Adwords Professional meant I have been there, done that, I got a bit of a surprise. It didn’t catch me completely off guard but it did teach me a lesson. After doing anything for a long [...]







