Jon

Technical Director
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Recent blog posts written by Jon

What is an "outbound" link?

An outbound link is one which points from one (or more) of your web pages to a piece of content that is on a different website. These outbound links are used so that people can easily find their way to important nuggets of information on other parts of the internet. Because we typically only link [...]

What is anchor text?

When people are talking about links (if you don’t know what a link is you can find out by clicking here) they often talk about something called anchor text. Anchor text is the bit of text that you click to follow the link. Because the text effectively ‘holds’ the link in place on a page, [...]

What is a reciprocal link?

The term “reciprocal link” describes the practice of exchanging links between two or more websites. A ‘you link to me, I’ll link to you’ type situation. This practice is often employed in the misguided belief that Google will rank both sites higher. At best, this is simply a waste of time. At worst, Google may penalise [...]

What is an "internal" link?

An internal link is a link from one part of your website to another part of your website. The main menu on your website is probably a good place to find internal links to other pages on your website because typically, all the links in your main menu will point to internal pages. These internal [...]

What is a “linking domain”?

A “linking domain” is the main address (often where the homepage lives) of a website that has a page (or more) which links to your website. For example, our friends at TXM Recruit link to us from this page: http://www.txmrecruit.co.uk/about/partners.aspx Therefore the linking domain is www.txmrecruit.co.uk because that is the domain that holds the page [...]

What is a link?

A beginner’s guide to web links We’ve been asked a question on our Facebook page about links and why they may or may not be important to a website’s position in Google’s results (AKA “SERPs”), so we’ve put together a number of definitions that will help you understand links – particularly if you’re just starting [...]

What are SERPs?

SERPs (when you’re talking about search engines, NOT pensions) stands for Search Engine Results Pages. Want to see an example? Click this link and you’ll see the SERPs for the query noisy little monkey - You’ll be sent to Google UK in a new window.

How to use HootSuite for business

HootSuite is an application that we think is particularly good for managing your Twitter accounts (like this one) and Facebook business pages (like this one). It can manage quite a few other social networks for you too (such as LinkedIn and FourSquare, and soon you’ll get to use it for your Google+ pages too) but [...]

Google Plus For Business – A Quick Intro

What is Google+? It’s Google’s new social network that looks like it’s going to rival Facebook. Is Google+ just Google’s version of Facebook? The simple answer is yes but Google+ has several advantages, in my opinion, for normal users. Here’s a couple of my personal favourites: Circles When you are friends with someone, Google+ is [...]

Change Mozilla Firefox Back To Search On Google UK

Here’s how to fix the bug where Mozilla Firefox will change suddenly change your default search engine from Google.co.uk to Google.com Aparently, if like me you occasionally search on Google.com but normally use Google.co.uk, it’s a cookie issue. The fix is to clear the cache and the cookies from sites that cause problems. “Clear the [...]