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Broken Links and Bourbon Biscuits

28 Mar Broken Links and Bourbon Biscuits

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Broken Bourbon Biscuits

We had a slight delay but we’re back on track with our non stop tour of the A-Z of biscuits and (a bit of tenuous) linking to need-to-know tools in the world of digital marketing (and our trade secrets because we’re nice like that). Today we’re moving onto the letter B.  B is for Bourbon biscuits and broken links.

Bourbon Biscuits

The history

The British favourite, the Bourbon biscuit, was first baked in Bermondsey, South London, by the confectionery company Peek Frean in 1910 and was initially called the Creola. The name was later changed and renamed after the French royal family to make the biscuit sound more appealing.
In the Office, unfortunately, they didn’t last very long and were all gone before we remembered to do a dunkability or taste test but we can assume they would of scored pretty highly.

Now onto the Broken Links

A broken link is a link that doesn’t work, often resulting in an error page that might look something like these:

screen shot of a 404 error

cartoon monkey in an ambulance with 404 error

Broken links occur when the link points to a web page that has been deleted or moved. To fix the error you need to put in place a 301 redirect which Jon  explains in more detail how to fix here.

 

 

 

 

 

 

 

 

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Natasha Baldwin

Creative Director at Noisy Little Monkey, Natasha shares posts about conversion rate optimisation and social media strategy. Check out more posts and get a bio over here: About Natasha Baldwin