An inbound link is one from someone else’s website to some content on your website. This is good because if that someone has a a popular website, then prospective customers may follow the link. From Google’s perspective, the number of these inbound links to your site and the authority (or trustworthiness) of the sites which [...]

An outbound link is one which points from one (or more) of your web pages to a piece of content that is on a different website. These outbound links are used so that people can easily find their way to important nuggets of information on other parts of the internet. Because we typically only link [...]

When people are talking about links (if you don’t know what a link is you can find out by clicking here) they often talk about something called anchor text. Anchor text is the bit of text that you click to follow the link. Because the text effectively ‘holds’ the link in place on a page, [...]

The term “reciprocal link” describes the practice of exchanging links between two or more websites. A ‘you link to me, I’ll link to you’ type situation. This practice is often employed in the misguided belief that Google will rank both sites higher. At best, this is simply a waste of time. At worst, Google may penalise [...]

An internal link is a link from one part of your website to another part of your website. The main menu on your website is probably a good place to find internal links to other pages on your website because typically, all the links in your main menu will point to internal pages. These internal [...]