Author Archives: Jon Payne

An inbound link is one from someone else’s website to some content on your website. This is good because if that someone has a a popular website, then prospective customers may follow the link. From Google’s perspective, the number of … Continue reading →

An outbound link is one which points from one (or more) of your web pages to a piece of content that is on a different website. These outbound links are used so that people can easily find their way to … Continue reading →

When people are talking about links (if you don’t know what a link is you can find out by clicking here) they often talk about something called anchor text. Anchor text is the bit of text that you click to … Continue reading →

The term “reciprocal link” describes the practice of exchanging links between two or more websites. A ‘you link to me, I’ll link to you’ type situation. This practice is often employed in the misguided belief that Google will rank both sites … Continue reading →

An internal link is a link from one part of your website to another part of your website. The main menu on your website is probably a good place to find internal links to other pages on your website because … Continue reading →

A “linking domain” is the main address (often where the homepage lives) of a website that has a page (or more) which links to your website. For example, our friends at TXM Recruit link to us from this page: http://www.txmrecruit.co.uk/about/partners.aspx … Continue reading →

A beginner’s guide to web links We’ve been asked a question on our Facebook page about links and why they may or may not be important to a website’s position in Google’s results (AKA “SERPs”), so we’ve put together a … Continue reading →