When people are talking about links (if you don’t know what a link is you can find out by clicking here) they often talk about something called anchor text. Anchor text is the bit of text that you click to … Continue reading
An outbound link is one which points from one (or more) of your web pages to a piece of content that is on a different website. These outbound links are used so that people can easily find their way to … Continue reading
An inbound link is one from someone else’s website to some content on your website. This is good because if that someone has a a popular website, then prospective customers may follow the link. From Google’s perspective, the number of … Continue reading
An internal link is a link from one part of your website to another part of your website. The main menu on your website is probably a good place to find internal links to other pages on your website because … Continue reading
The term “reciprocal link” describes the practice of exchanging links between two or more websites. A ‘you link to me, I’ll link to you’ type situation. This practice is often employed in the misguided belief that Google will rank both sites … Continue reading
A beginner’s guide to web links We’ve been asked a question on our Facebook page about links and why they may or may not be important to a website’s position in Google’s results (AKA “SERPs”), so we’ve put together a … Continue reading
A “linking domain” is the main address (often where the homepage lives) of a website that has a page (or more) which links to your website. For example, our friends at TXM Recruit link to us from this page: http://www.txmrecruit.co.uk/about/partners.aspx … Continue reading
SERPs (when you’re talking about search engines, NOT pensions) stands for Search Engine Results Pages. Want to see an example? Click this link and you’ll see the SERPs for the query noisy little monkey - You’ll be sent to Google UK … Continue reading