Search Engine Optimisation

DID YOU KNOW... half of the world’s population now has access to the web. 87% of this population use search engines like Google as their primary means of finding websites.

What a powerful fact. Lets just digest for a minute how many billions of people that must equate to... an unprecedented amount (or, in layman’s terms ‘loads’).  Imagine how you could increase traffic to your website if you managed to reach just a small proportion of these people. Unfortunately, that’s not going to happen of it’s own accord - the web is a mine of information and host to billions of web pages and it’s up to you to get yourself seen.

And, how do you achieve online visability in this needle in a haystack scenario? You need Search Engine Optimisation (SEO).

What does that really mean? (here comes the science bit, but as short and sweet and non-technical as possible).

SEO at the most basic level, involves optimising your website so it’s search engine friendly, which means that Google can easily see all the relevant content on your site.

When a visitor to a search engine (let’s call it, Google) types in a query, your web pages will appear in the natural rankings (also known as Search Engine Results Pages or 'SERPS'), because Google has indexed them as being relevant to the search terms used.

So basically, SEO is targeting the right search terms, and strategically incorporating those search terms your website’s pages and in back links to your website from other websites.

Simple, huh? It is when you know how! If you don’t already have a SEO strategy in place, maybe now’s the time to set the wheels in motion, or rather, let us set the wheels in motion.  Below is a quick guide to how we can help you:

Our SEO services

1. Face-to-face meeting - to understand your business and market. Each business is unique and we like to gain an insight into who you are and what you do before we get to work.
2. Search term research - to identify those search terms being used by your prospective customers identify those which will drive the highest volume of visitors to your website
3. Search term insertion - placement of targeted search terms in the architecture and copy of your website.
4. Link building – we’ll produce a strategy to deliver links from a wide variety of high ranking web sites so you inherit their “Google juice” which will help you climb the rankings.
5. Measure and improve - assess visitor traffic and identify which search terms deliver clicks/enquiries and which terms need replacing for new ones.

Noisy Little Monkey’s honest, transparent approach is key.

We won’t be afraid to admit if some of the search terms haven’t really worked for you. SEO is an ongoing process that doesn’t always produce 100% instant success; we’re totally open about that and will happily provide you with the appropriate training to evaluate your own search term success, or take the process off your hands. Whichever works best for you.

If you want to tap into your plethora of potential customers and optimise your online visibility, SEO really is, or should be, an essential part of your internet marketing strategy and an ongoing commitment.

Make yourself heard in the market – if you want to be a big noise online call us now.