An inbound link is one from someone else’s website to some content on your website. This is good because if that someone has a a popular website, then prospective customers may follow the link. From Google’s perspective, the number of these inbound links to your site and the authority (or trustworthiness) of the sites which [...]
What is an "internal" link?
An internal link is a link from one part of your website to another part of your website. The main menu on your website is probably a good place to find internal links to other pages on your website because typically, all the links in your main menu will point to internal pages. These internal [...]
What is a reciprocal link?
The term “reciprocal link” describes the practice of exchanging links between two or more websites. A ‘you link to me, I’ll link to you’ type situation. This practice is often employed in the misguided belief that Google will rank both sites higher. At best, this is simply a waste of time. At worst, Google may penalise [...]
What is a link?
A beginner’s guide to web links We’ve been asked a question on our Facebook page about links and why they may or may not be important to a website’s position in Google’s results (AKA “SERPs”), so we’ve put together a number of definitions that will help you understand links – particularly if you’re just starting [...]
What is a “linking domain”?
A “linking domain” is the main address (often where the homepage lives) of a website that has a page (or more) which links to your website. For example, our friends at TXM Recruit link to us from this page: http://www.txmrecruit.co.uk/about/partners.aspx Therefore the linking domain is www.txmrecruit.co.uk because that is the domain that holds the page [...]
8 SEO websites and blogs for beginners
I was recently asked the question ‘ Which websites do you go to for all the latest news in your industry, or about new SEO techniques?’ It’s a really good question… When I first discovered the world of SEO I would spend hours scouring the web looking for useful blogs and websites so I [...]
WordPress Vs DNN – Which is faster?
We are in the process of building a brand new website for ourselves and we need decide to Content Management System to use. We’re don’t have the in house resource to build our own and we have decided against Joomla, Drupal and various other popular (but flawed in our opinion) systems. So it’s either WordPress [...]






