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What is an "inbound" link?

An inbound link is one from someone else’s website to some content on your website. This is good because if that someone has a a popular website, then prospective customers may follow the link. From Google’s perspective, the number of these inbound links to your site and the authority (or trustworthiness) of the sites which [...]

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What is an "internal" link?

An internal link is a link from one part of your website to another part of your website. The main menu on your website is probably a good place to find internal links to other pages on your website because typically, all the links in your main menu will point to internal pages. These internal [...]

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What is a reciprocal link?

The term “reciprocal link” describes the practice of exchanging links between two or more websites. A ‘you link to me, I’ll link to you’ type situation. This practice is often employed in the misguided belief that Google will rank both sites higher. At best, this is simply a waste of time. At worst, Google may penalise [...]

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What is a link?

A beginner’s guide to web links We’ve been asked a question on our Facebook page about links and why they may or may not be important to a website’s position in Google’s results (AKA “SERPs”), so we’ve put together a number of definitions that will help you understand links – particularly if you’re just starting [...]

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What is a “linking domain”?

A “linking domain” is the main address (often where the homepage lives) of a website that has a page (or more) which links to your website. For example, our friends at TXM Recruit link to us from this page: http://www.txmrecruit.co.uk/about/partners.aspx Therefore the linking domain is www.txmrecruit.co.uk because that is the domain that holds the page [...]

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Training Professor

8 SEO websites and blogs for beginners

  I was recently asked the question ‘ Which websites do you go to for all the latest news in your industry, or about new SEO techniques?’ It’s a really good question… When I first discovered the world of SEO I would spend hours scouring the web looking for useful blogs and websites so I [...]

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The 10 best Infographics of 2011

I am a MASSIVE fan of infographics and this year we have seen quite a surge of great infographics. Every other week there seems to be a new one doing the rounds on the social networks. So…now we are nearly at the end of 2011, I thought I would do a quick round up of some of [...]

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Google Plus For Business – A Quick Intro

What is Google+? It’s Google’s new social network that looks like it’s going to rival Facebook. Is Google+ just Google’s version of Facebook? The simple answer is yes but Google+ has several advantages, in my opinion, for normal users. Here’s a couple of my personal favourites: Circles When you are friends with someone, Google+ is [...]

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Search Love 2011

Search Love 2011

Recently Jon and I attended SearchLove in London hosted by the guys over at Distilled and a host of other people, including some big names in the search world such as Rand Fishkin, Patrick Altoft and Martin Macdonald just to name a few. It was a great two days and I came away from it [...]

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wordpress Versus DNN

WordPress Vs DNN – Which is faster?

We are in the process of building a brand new website for ourselves and we need decide to Content Management System to use. We’re don’t have the in house resource to build our own and we have decided against Joomla, Drupal and various other popular (but flawed in our opinion) systems. So it’s either WordPress [...]

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