Social Media

Did you know... Online advertising spending in the UK has overtaken television expenditure for the first time (stats taken during the period Jan-June 2009).

Now, we’re not really betting people, but if we were, we’d put a lot of money on that statement becoming a permanent statistic. Nearly everyone in this modern day life has a computer/laptop/mobile device, and uses it for a number of reasons, but one of the most popular reasons is now social networking... Facebook. Bebo, Twitter. Blogs.

These words may sound like gobbledegook to you or you may already use all of these media. Either way, what you really need to know is using these social networking sites as a mode of advertising for your business is fast becoming an essential part of your online marketing strategy.

Link Building

Link building is the term given to the number of links there are to your website that Google picks up. Google will consider your site to be more important and rank it higher if more sites link to your site.

It goes without saying that link building within social networks will increase your business’ brand awareness, but other than that, there are two extremely important reasons for you to use this method of marketing:

1. More business. More links to your website equates to more clicks through to your site, which ultimately means more business.
   
2. Improved link popularity. The more links there are to your site, the higher up the rankings you go (this is known as PageRank in Google).

The business benefits of social networking really are great when it works well, but we’re not going to claim they’re easy to achieve. You need a sound understanding of the perception of your business in the marketplace, and a dedicated approach to keeping it all updated and making it work.

As part of our Social Networking service, we will help you devise a strategy to level the maximum potential of social networks and talk you through the mechanics of  where and how to link. We can then retain the ongoing management of this process or provide you with the all the training you need to maintain it yourself. Totally up to you!

For more information on how this ever-growing industry can increase your website sales, contact us now, and of course, you can follow us on Facebook and Twitter and see what’s rattling our cage just now.