In March, Nic and I attended LinkLove in London. LinkLove is an advanced link building conference held by the guys from Distilled, bringing together some of the brightest minds in the industry, all under one roof to discuss the topic of link building.
The conference was brilliant and I loved all the innovative ways in which some of speakers go to, to find links.
At these types of conferences, the speakers always share some of the new tools that they are using to help find links and use for research. So I thought I would share some of the tools the speakers talked about in their presentations, and hopefully you’ll find them useful to.
So here are my top 6 tools that were mentioned at LinkLove 2012.
Topsy is a brilliant tool that I have been using for a little while now and allows you to search in real time, what people are talking about and what they are sharing. It is a great tool to help track down people who you may be able to engage with and who may be talking about your brand online.
Is another social network tool to help track down possible people to follow and interact with on Twitter. My favourite thing about Followerwonk is the ability to search for keywords and phrases in users bios who may have the same interests as you. Which is a great stealth tactic to find new people to follow and interact with.
You can also compare up to three individual Twitter profiles and see who they follow and compare their followers. I could go on and on as there are just so many cool things you can do with Followerwonk. I urge you to start using it straight away.
Once installed inboxQ will give you access in real time to a stream of questions that people are asking on Twitter which could relate to your business, industry, services or products you provide, all directly to your browser. InboxQ is available as a browser extension for Chrome and Firefox and only takes a matter of minutes to get started.
Top Tip: The great thing about this tool and the data it gives you is, even if you don’t know the answer to the question someone is asking on Twitter, you can contact them and introduce them to someone who might be able to help them. You could also ‘RT’ (re-tweet) their question to show that you are trying to assist them in finding the answer.
Setting up an iGoogle dashboard, works perfectly if you’re trying to interact with one individual person online by almost monitoring every move or update they make online. (A bit like stalking, right Wil?) Wil’s presentation really opened my eyes to what can be done using iGoogle as I originally thought it was a waste of time but used correctly it can be an incredibly useful resource.
Tom Anthony released a tool exclusively at LinkLove, but since then it has been released publically so I can now share it with you.
To quote Tom: “AuthorCrawler is a free, open-source tool that pulls the backlinks to a URL, crawls the authorship markup on the page, and gives you a report of who is linking to a URL.”
Tom talked extensively about how he thinks Google may be be using something called ‘Authorship’ in order to place trust back into links by using ‘Rel Author’and Google Plus profiles as a signal of trust. However, Tom also indicted that without links, social sharing is very limited but author data can help attribute links with social and integrate them into rankings.
This is where Tom’s tool comes in. AuthorCrawler collects all the ‘Authorship’ data and displays it in a table displaying who the author may contribute to, the number of followers they have and much more.
To find out more about Tom Anthony’s tool, head on over to the his website.
This is a really simple little tool which shows in detail what a website is built with. It will also give you information such as server information or information on the content delivery network (CDN), what a site may be using and much more. Simply just paste the URL of the website into the search bar and it will go off and find all your chosen websites information.
Definitely one for all the geeks out there, but interesting none the less.
That’s it! I hope you have discovered some tools you haven’t heard of before and I hope that you will use them to great effect.