The Digital Gaggle Conference is a bi-annual ideas fest for marketing professionals. In October, the Gagglers asked me to deliver a talk about how marketing teams can deliver more leads to their sales bods.
We had the privilege and the honour of accessibility engineer and bona fide internet royalty Léonie Watson second on the bill for Digital Gaggle. I’m not going to give you a play by play of her movie-reference-infused, delicately controlled diatribe about incorporating accessibility into the web – you can explore the minutiae of her talk when the videos go live (and maybe then you'll understand the reasoning behind this blog title). Instead, I’m going to share with you a few choice takeaways that made an impression on me, and my own fledgling experiences with accessibility in the month prior.
October 2016’s Digital Gaggle Conference went down like a storm. It was all about UX, which was fitting really, seeing as we gave the Gaggle goers a brilliant experience themselves. My favourite talk of the day was from Pat Wood; founder and MD of TruffleShuffle.
What are sitemaps?
Sitemaps used to mean rubbish pages on your website that listed every other page. No-one used them and they weren’t very useful. We aren't talking about those. Your sitemap is a file that you probably will never see that lists all the pages on your website that you care about. We tell Google where that file is via the Search Console (formerly Webmaster Tools). Google can use this to assist when ‘crawling’ or scanning your website.
What is site speed?
Site speed is exactly what it sounds like – how fast your website loads. There are two aspects to it – TTFB and Page Speed.
TTFB is the length of time it takes after a visitor types in your web address and hits ‘return’ until the very first ‘byte’ of information arrives back from your web server.
Page speed or Page load time is the length of time it takes after a visitor types in your web address and hits ‘return’ until the page has finished loading completely.