Choosing a solicitor, let’s be honest, is neither a fun nor an easy task. Firstly, there are so many to choose from! Ever tried Googling “family and divorce solicitor Bristol”? Hopefully not, but if you have you'll know there are over 626,000 results. *insert shocked face emoji here"
Some brands use social media as if they were competing in a sales task on The Apprentice, adopting a hard-sell approach as if their lives depend on it, forgetting that, unlike The Apprentice candidates, they’ll be interacting with their customers more than once – or at least they hope to.
The 4 steps to measure ROI of Social Media Marketing:
- Measure 'Vanity Metrics' for your sanity
- Measure Google Analytics Goals from social channels
- Measure "Dark Social"
- Collect and Analyse the data every month
The metrics measured in steps 1-3 are important but nuanced, so the details of each are explained below. I've spent years refining how to best report on the effectiveness of social media marketing to our clients and have created and shared a spreadsheet (download for free) so you can follow along with the instructions and explanation of various terms in the rest of these instructions.
The Coca-Cola advert has now been played on TV this year, so it is basically already Christmas. Obvs, I don’t watch TV - too mainstream - but endless Facebook statuses and tweets have made sure I'm aware that (say it with me!) holidays are comin', holidays are comin'....
Producing good quality content is a must for your website. It should be well-researched, it should be relevant to your audience, and it probably shouldn't be boring. But you knew all this, right? Which is why you've written a great piece of content that is now sitting snuggly on your website, happy as the proverbial clam. So: what next?
UGGGHHH social media though, eh? Just keeps on going, doesn’t it? Finding new things to talk, tweet and blog about on the daily can have you tearing your hair out, especially if you’ve been in the biz for a while (like us).
It’s all too easy to fall into the trap of sharing the same old stuff – a How To guide here, a Facebook giveaway there, an Instagram #tbt there…But the thing is, if you’re bored by what you’re sharing and producing then – guess what? Your audience will be too. Enthusiasm inevitably seeps through what you do, and so too does despondency.
So with that in mind here’s our noisy little list of ideas that you can use to spice up your social media content.
1. Anti-Motivational Quotes
Sharing the same old ‘Live, Laugh, Love’ stuff is boring. Make like our #MonkeySay and share the ridiculous office sayings instead (imposed over traditional Tumblr-esque images from Pexels.com for additional lols).
Facebook, will you please stop mucking about with your algorithm?! You’re making our lives as marketers harder, and you're making people sad.
Do you know what really grinds our gears? Those publications who release their ‘best of’ lists before the year is out…
It’s that sort of self-referential humour that proved such a hit for Deadpool this year – one of the contenders for Noisy Little Monkey’s ‘Most Successful Social Media Campaigns of 2016’. Not that naming our five best campaigns signifies anything official, mind – we've spent all our trophy money on the Christmas party. Soz.