Across a 12 month sample of 300 websites and over 40 million sessions we found that in the UK, the average website conversion rate is 1.2%, while the best boast a conversion rate of over 30%
“Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.” – Sun Tzu
Life at Noisy Little Monkey is a daily nightmare. We live under the maniacal rule of a Trump-like tyrant, constantly at the whim of his increasingly ridiculous schemes. Rumours abound of traitors in our midst; nobody trusts anybody; you can never be sure which desk will be empty on any given day. Mr Dog gives the impression of a docile four-legged friend, but is in fact a deadly killer, trained to rip people apart with a whistle. It’s a hell the likes of which I could never have imagined. I wouldn’t wish it on my worst enemy.
We all remember a great come back. Bowie’s triumphant return to Glastonbury in 2000; Prince’s reinvention as The Artist Formerly Known As in 1991; Kim K’s return to the spotlight earlier this year following traumatic events in Paris. But none, none can compare to this: the most eagerly-anticipated event in written history. It’s here. It’s happened: Mr Dog is back.
Let's get straight to the point. Instagram is slowly becoming my least favourite social media platform. I mean, Facebook will always be the worst (I still love it obviously), but with all these recent Instagram changes, the experience on there is worsening and I’m not quite getting the same social validation as I was before. Where my likes @ man? TELL ME THAT MY EYEBROWS ARE ON FLEEK.
I don’t like the word “content”. It’s one of those awful words used by people that think they’re living inside a stock photograph before they smugly shake hands with each other in front of a clean, white background while wearing crisp, well laundered suits. If you’re not doing keyword research for content and are just writing ‘content' for the sake of having ‘content’ then there’s a reasonable chance you’re just polluting the internet with meaningless drivel.
It's hard not to get caught up in the fast pace of agency life. Project delivery, client reporting & day to day nitty gritty seems so important that we lose track of internal goals and can end up with a rudderless business.
That's not really a problem we face at Noisy Little Monkey, and it's all thanks to our one of a kind Managing Director Nicola Payne. For the last 6 years she's been expertly structuring the creative chaos and, along with Jon, built an ever-growing agency of talented primates.
Watch as Nic shares the secrets to Noisy Little Monkey's succes with her 3 top tips on running a succesful digital agency.
Struggling to get more followers for your blog? Ouch. Blogging is hard enough as it is without feeling like you’re talking into the void, so it’s easy to become a bit despondent if it seems like no-one’s listening. So how do you get more followers? It’s easy. You get to know your audience.
The world of Search & Inbound Marketing in general is a volatile and ever changing landscape. Best practices become bad practices and tactics that worked last year won't necessarily work out for you this year or the next.
As a result the fickle practice of SEO oft leaves marketers scratching their noggins, wondering what to spend their budget and (more importantly) time on next.
If you don't fancy a new website, maybe you should watch Jon's top 3 SEO tips and optimise your web presence instead.