Nowadays you see plenty of e-commerce sites hopping on the user-generated content bandwagon. You know the deal: it's typically photos of fashionistas wearing their recent purchase from [insert desirable e-commerce site here]. But, what is the point of it all? And, if your product isn't in the realm of wearable fashion, how exactly can UGC benefit your e-commerce business? For this week's blog post we passed the baton over to Sarah Carter, Head of Marketing at Rixxo, a Creative Studio based in Bristol, to help shed some light on the topic. Over to you, Sarah...
Content marketing ain't easy, but it's particularly difficult if you're not sure what mistakes you're making. Our guide to the 8 content marketing mistakes you need to avoid will help! (Psst, please do not tweet us if we've made any of them in this blog. Ignorance is bliss.)
If you’ve ever worked in sales or marketing, you’ll be used to nodding along to bull@#?! acronyms. Some of them, like these two (up there in the title), come up far too often to ignore so let’s just clear up the definitions straight away.
Okay, so you know why you should blog - right? Quick refresher: it helps SEO, can give your brand some badass digital authority, will attract people to your site, and potentially convert visitors to leads (or customers, or new friends, whatever you want to call them…) Got it? Good. But, deciding how many blogs you should write in a month?! Now that’s a mystery even Sherlock might struggle with.
Inbound marketing can be a real ballache. You know content creation is the cornerstone of inbound, but those kickass content ideas just aren’t coming to you! Help is at hand though.
In this post we’re gonna dive in deep into inbound and focus on crucial conversion-led content ideas (say that 10 times fast...) that'll generate you some smokin hot leads 🔥
Ah, New Year’s Eve. Forced nostalgia, overpriced drinks and the obligation to spend time with people you hate. No wonder it’s one of the most anticipated nights of the year! So heaven forfend you let this special time pass without celebrating it on social media. Stuck for ideas? Read on for our guide to marking the occasion....
Ahhh, office Christmas parties. That special time of year when you're forced to spend your precious free time with a bunch of people you probably don't like, photocopying inappropriate body parts and desperately flirting with your boss in the hopes of a pay rise. Refreshingly, the Noisy Little Monkey office party conformed to none of the above.
To an outsider, it’s easy to imagine that social media marketing for big ticket ecommerce would be a total breeze. After all, people love to buy things! And you love to sell them! So it’s the perfect match – right? Well, yes, but after a while coming up with new ideas can feel impossible. And if you’re just starting out, it’s difficult to know where to begin with so many options available to you. After all, you want to do what will actually work, rather than just fill space. Luckily, that’s why we’re here.