The Noisy Little Monkey Blog

What Does ROI Mean? Why Does It Matter? A View From The Monkeys

Posted in ROI by Nicola Payne on 17-Aug-2017 16:17:00

The team talk about return on investment (ROI) a LOT at Noisy Little Monkey - both in terms of understanding our own marketing and in justifying investment in online marketing to our clients. We know ROI is important to our clients, because it's important to us too.  Who can afford to spend money these days and not understand its value?

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Marketing And Events Assistant - UWE Bristol 2017 Graduate Internship Scheme

Posted in Jobs by Claire Dibben on 15-Aug-2017 16:58:50

We need an events whiz!

Salary: £600 per month

Contract: temporary, 20 weeks part-time / 2.5 days a week (flexible on days)

Location: Loft 5, Tobacco Factory, Raleigh Road, Bristol, BS3 1TF

Thanks to the UWE Bristol and Santander Graduate Internship Scheme, we're on the hunt for a new monkey to join us part-time for 20 weeks as the Marketing and Events Assistant. If you aren't a 2017 UWE Graduate then - STOP READING - we're afraid we can only accept vacancies from people who fulfil that criteria (soz).

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How To Calculate ROI: Essentials for Marketing Professionals

Posted in ROI by Nicola Payne on 08-Aug-2017 16:43:00

If you want to figure out how to calculate ROI for your business you’ll need three essentials:

  • Tools
  • Tenacity
  • Time

What's so important about those three things? Let us explain...

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Why You Should Attend The Digital Gaggle Conference

Posted in Digital Gaggle, Posted in Talks, Posted in News, Posted in seo by Claire Dibben on 02-Aug-2017 16:30:00

As Events Manager, it falls to me to tell you why you should attend the next Digital Gaggle marketing conference.  Organising the conference keeps me pretty busy, so some previous delegates jumped in to help tell you why attendance is a must for anyone in marketing.

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Google Analytics: ROI Tips to Harness the Power of Data

Posted in ROI by Claire Dibben on 27-Jul-2017 16:24:00

If you follow us on any of the social medias you’ll probably have noticed us banging on about ROI rather a lot (that’s Return on Investment, for anyone who hasn’t been paying attention). To help you calculate it, there are some Google Analytics tricks that can be a bit confusing if you're not familiar with how to use it.

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Is There An ROI Calculation Formula For eCommerce?

Posted in ROI by Steven Mitchell on 12-Jul-2017 15:13:00

As mentioned in Gertie’s previous rant about why ROI in digital marketing is bullshit, any one-size-fits-all ROI calculation formula that you read on a website is always going to be too general to offer real insight. Calculating your return on investment requires you to be very aware of the nuance and context around your business’ framework and goals.   

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What is ROI and Why Should Marketers Measure It?

Posted in ROI by Josh Baldwin on 06-Jul-2017 11:04:00

It’s tough being a marketer these days (well, not tough but difficult-ish). Not only do trends and tactics change at an alarming rate but if you’re new to the game you’ll also be barraged with seemingly unfamiliar acronyms left, right and centre: KPI, SEO, CRO, UX, PPC, TTFB, SME, B2B, YMCA… FFS!! How are you supposed to figure out which acronyms actually matter for your marketing?

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Digital Marketing Talk for RIBA in Salisbury

Posted in Talks by Jon Payne on 23-Jun-2017 08:09:22

These are the slides and links to further reading / watching from the recent talk I gave at RIBA (Royal Institute of British Architects) in Salisbury. Any questions? Get in touch! 

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Why ROI In Digital Marketing Is Bullshit

Posted in rants by Gertie Goddard on 15-Jun-2017 08:58:00

So, according to wise guy Malcolm Gladwell, if you practice a skill for 10,000 hours it is enough to make you an expert at it. Perhaps this is why my 12 year old self became so obsessed with pogo-sticks – because I was actively aware of how much I improved with every hour I spent pointlessly jumping up and down. God, return on investment was so simple as a kid. 

ROI in digital marketing is, however, far more dynamic. 

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Social Media Talk for Trinity Mirror #WDYT

Posted in Talks by Jon Payne on 14-Jun-2017 08:45:52

Here's the slides from my talk at the beautiful Cheltenham Racecourse, 14th June 2017. Useful guides below, social media fans!

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