Didn't you know? The social network is dead. Fine, we lied. But organic engagement on sites like Facebook and Twitter is declining rapidly. So, how can you interact with your audience in new and innovative ways? Enter: the messaging app. Drew Benvie's talk at Digital Gaggle had a huge focus on how brands should be taking advantage of apps like WhatsApp and Snapchat to engage with their customers. To save you watching his entire talk, Drew summed up his top tips for using messaging apps in your marketing strategy in this nifty little vid.
To create a viral video these days, it seems all you can do is cross your fingers and hope for the best. Whilst there's not a guaranteed formula for creating a great piece of shareable video content, Tiff Maddox (Creative Lead at Rubber Republic) had some great tips for the crowd who watched her talk at Digital Gaggle. One of the tips involved remembering her A.R.S.E. (don't ask). If you'd like some advice for creating great shareable video, give this short video a watch - it's SUPER useful. We promise.
Thinking of asking an influencer like Zoella to promote your brand or product? Well, you'd best be prepared to shell out the big bucks, 'cause these household influencer names are becoming gosh darn expensive and are, quite frankly, not generating the engagement they used to. So, what are you supposed to do?! Micro-influencers, baby. They're the way forward and Holly Edwards has three top tips to help you on your way. You so thoughtful, Holly.
Video content is the hot topic right now and it's no surprise. With our short attention spans and 5 million* pieces of content being thrown in front of us everyday, video marketing is a great way to cut through the noise on social media. Thing is, once you've spent a hefty sum on producing video for your brand, how do you make the most of your footage and make sure it's being amplified on social? The answer is simple: you need to start repurposing your video content.
As the last talk of the day at Digital Gaggle, the fabulous Lisa Myers from Verve Search had a tough job. We’d seen presentations about brands with huge budgets able to access young influencers reaching out across the world and how the new world of social media is becoming more private and harder to access and that real engagement is still only possible on a micro level. So, what do we do? Just pack up now and go home?
‘Influencer marketing’ was the phrase of 2016, with all different types of businesses getting in on the hype. But is ‘influencer marketing’ really the most effective way of marketing our businesses - especially now that everyone’s doing it? We think not. At Digital Gaggle I took you lovely lot through the pros and cons of influencer marketing and explained why I think micro-influencer marketing is actually the way forwards. And because you were so nice about it, I’ve written it down here, too. Yes, yes, I’m really very good.
These are the slides and links to further reading / watching from the recent talk I gave at RIBA (Royal Institute of British Architects) in South West England. Any questions? Get in touch!
Being the first speaker at the Digital Gaggleconference, I think it’s safe to say that most people would be bricking it. The conference hall is filled with weird purple lighting, Harlem Shake is blasting from the speakers, and there’s a massive crowd of over-excited social media experts poised and ready to destroy you in one finely crafted tweet.
Regardless, with her cool charisma, amusing personality, and brilliant digital insights, Tiffany Maddox – creative lead at Rubber Republic - did more than set the standard. So, for those of you who want to relive it, or for those who missed out (tut tut), here's a quick summary of Tiff’s talk, ‘5 Reasons Your Video Didn’t Go Viral’.
Drew, or @drewb as he likes to be known to the heaving anonymous masses, took the opportunity to talk to Digital Gaggle about the future of social media marketing, specifically the rising ubiquity of messaging apps in the mainstream. Here’s my summary of Drew’s talk. Out of respect for you all, I’ve omitted the part where I debase myself and pathetically plead for a Black Card in response to his throwaway comment about working with a “grilled chicken” brand.