The competition to win top slot on Google is tough for a solicitor. And it’s only getting tougher. A quick search of ‘family and divorce solicitor Bristol’ brings up 172,000 results.*Gulps* That’s a lot of solicitors. Using your social media channels effectively is a great way to become an authoritative figure in your industry, but there’s also a whole host of technical tips you can do to improve how optimised your website is. When Google sends a spider to crawl your site, you don’t want there to be any stumbling blocks or logistical issues. You want Google and its peers to easily read what you do and the services you provide, so it can offer your business as a result for someone’s problem that they’re searching for.
The question of whether or not to pay for AdWords as part of your SEO strategy is one that comes up A LOT. I mean a lot. If you’re new to the SEO game and haven’t really come across AdWords before, then hearing the kind of money that can be clicked away before your very eyes as the result of an over-zealous PPC campaign can be a pretty heartbreaking lesson for even the most staunch of characters.
That’s why we’ve had a chat with Nick Livermore, Marketing Manager at SearchStar. They’ve helped loads of businesses manage their PPC and AdWords, so if anyone is going to give you the honest lowdown on AdWords, it’s this lot!
When you're a business owner looking to generate more traffic to your site, how do you make sure your potential customers visit your company page instead of a competitors? The two most popular ways of driving more traffic to a website are SEO (Search Engine Optimisation) and PPC (Pay Per Click). "But which one do I incorporate into my marketing strategy?!" we hear you ask - the answer to this question is: it all depends on your goals.
If you’re the marketing manager of an ecommerce site, chances are you’ve spent some of your marketing budget on PPC (Pay Per Click). You’ve probably also had to prove to your boss how effective those PPC campaigns have been in generating more revenue for your brand.
It is a truth universally acknowledged that a business in possession of an online presence will inevitably receive a bad review at some point. Whilst it is perhaps very tempting to ignore a bad review and instead sing “sticks and stones may break my bones but words can never hurt me!” at the top of your lungs, burying your head in the sand is counterproductive.
So, what do you need to do?
In a world where literally everyone is trying to market their event or shout about their latest product, it is becoming increasingly difficult to capture people’s attention and convince them that what you have to offer is exactly what they want. So - how do you cut through the noise when what you’re promoting is an (arguably uninspiring) business networking event?
Unless you’ve been living under a rock for the last 20 years, it should be fairly clear that Google is a ruddy big deal when it comes to fetching and finding info. It’s an even ruddierer & biggerer deal when it comes to searches with a geographic intent i.e. “SEO Marketing Agency in Bristol” or “Gluten Free restaurants near me”, but what's not so clear is how or what you can do to rank for these uber competitive phrases.
By reading this guide and following some simple steps you’ll be able to demystify those illusive ranking factors and dominate the local competition in no time.
The future of search is voice. In-fact, by as soon as 2020, ComScore suggests that nearly 50% of all searches will be voice searches. With that stat in mind, it's definitely worth investing some thought into...
Are schools killing creativity? What makes a great leader? How can I find happiness? Who are you, really? These are just some of the questions TED speakers have tackled in the past.
Hence, you can probably tell why I’ve always been a big fan of TED talks. So much so, in fact, that I used them as a reference in my Zoology degree dissertation, and will regularly tell people that they’re totally missing out if they haven’t already delved into this enlightening (and often quite shocking) online resource.
In business, it's great to have new ideas; it helps to keep your organisation at the forefront of innovation and means you're not doing the same rinse and repeat stuff for your clients. But, how do you test these new ideas to make sure that you're not wasting huge amounts of money, time and resource on something which might actually be a bit pants?