The team talk about return on investment (ROI) a LOT at Noisy Little Monkey - both in terms of understanding our own marketing and in justifying investment in online marketing to our clients. We know ROI is important to our clients, because it's important to us too. Who can afford to spend money these days and not understand its value?
We need an events whiz!
Salary: £600 per month
Contract: temporary, 20 weeks part-time / 2.5 days a week (flexible on days)
Location: Loft 5, Tobacco Factory, Raleigh Road, Bristol, BS3 1TF
Thanks to the UWE Bristol and Santander Graduate Internship Scheme, we're on the hunt for a new monkey to join us part-time for 20 weeks as the Marketing and Events Assistant. If you aren't a 2017 UWE Graduate then - STOP READING - we're afraid we can only accept vacancies from people who fulfil that criteria (soz).
If you want to figure out how to calculate ROI for your business you’ll need three essentials:
What's so important about those three things? Let us explain...
As Events Manager, it falls to me to tell you why you should attend the next Digital Gaggle marketing conference. Organising the conference keeps me pretty busy, so some previous delegates jumped in to help tell you why attendance is a must for anyone in marketing.
If you follow us on any of the social medias you’ll probably have noticed us banging on about ROI rather a lot (that’s Return on Investment, for anyone who hasn’t been paying attention). To help you calculate it, there are some Google Analytics tricks that can be a bit confusing if you're not familiar with how to use it.
As mentioned in Gertie’s previous rant about why ROI in digital marketing is bullshit, any one-size-fits-all ROI calculation formula that you read on a website is always going to be too general to offer real insight. Calculating your return on investment requires you to be very aware of the nuance and context around your business’ framework and goals.
It’s tough being a marketer these days (well, not tough but difficult-ish). Not only do trends and tactics change at an alarming rate but if you’re new to the game you’ll also be barraged with seemingly unfamiliar acronyms left, right and centre: KPI, SEO, CRO, UX, PPC, TTFB, SME, B2B, YMCA… FFS!! How are you supposed to figure out which acronyms actually matter for your marketing?
So, according to wise guy Malcolm Gladwell, if you practice a skill for 10,000 hours it is enough to make you an expert at it. Perhaps this is why my 12 year old self became so obsessed with pogo-sticks – because I was actively aware of how much I improved with every hour I spent pointlessly jumping up and down. God, return on investment was so simple as a kid.
ROI in digital marketing is, however, far more dynamic.