11 Best Email Newsletters for Marketers (That We Actually Read)
Published onNov 18, 2021byAndy Thornton
So you probably didn’t think that what you really need to improve the quality of your daily work life and output is MORE EMAILS. While there are loads of email newsletters for marketers that are a waste of time, there are a few hidden gems that will genuinely make you a better marketer with little to no effort on your part.
All of these are free and vary in length, frequency, and the brain power required to read them. Here’s our top 11 marketing newsletters that we’re actually subscribed to.
Get a diverse source of marketing knowledge
An obvious way to get insight that most people will be missing out on is to get it from underrepresented people in the marketing industry.
Marketing as a community has a representation problem: we are overwhelmingly white, cis, straight, able-bodied men, so it’s really refreshing to hear from talented marketers whose voices aren’t given enough airtime. Our two favourites are…
It’s a great one for men who can’t be part of the #WTS community but don’t want to miss out on the talent and advice they share. Use it to diversify your event line-ups, keep up to date with who is up-and-coming, and learn from some exceptional women.
Get the most up-to-date industry news
The digital marketing landscape changes practically daily, and it can feel like a full time job just keeping up with industry news, social media updates and the latest marketing strategies. These two newsletters are a shortcut to being the most cutting-edge marketer around.
Tl;dr = too long, didn’t read. This is a really handy summary of what’s new in the world of marketing. It’s daily too, so you can feel like a really important professional who gets the daily digest. And, oh boy, is it full of good stuff - read this every day and you’ll never be surprised by an update in a meeting ever again.
You can also subscribe to the specific areas of Paid Media, Social Media and SEO so it’s a great option if you specialise in a certain area or want to improve your knowledge in an area you don’t normally work in.
Get inspired and empowered
It’s easy to fall into the grind of the day job and forget why marketing is actually pretty exciting. The following newsletters are good for stopping you from getting in a rut, staying creative, and feeling inspired.
Less fact-based than the previous suggestions but a whole lot more inspiring. Ann Handley just shares her thoughts and insights on writing and marketing every two weeks. Sounds simple, but her insights are really...insightful, so it’s well worth signing up for.
Great artist’s steal. Here’s your opportunity to shamelessly copy Zero to marketing’s ideas. This is a monthly case study on how the talented Andrea Bosoni would grow (read: improve in all areas) a brand or business.
It’s a great one to skim for inspiration and see if any of his insights apply to your own efforts. He’s very good at what he does.
Get the latest if you’re a busy B2B marketer
These are slightly niche newsletters for B2B marketers, but I wanted to mention them anyway because they add value to my work.
Search Engine Journal’s whole business model revolves around knowing what they’re talking about, so they’re another voice of authority in the industry.
What I love about this newsletter is you can customise it - you can choose either daily or monthly updates, and you can also select if you want SEO, PPC, Content or Social mailers, so you can ensure you’re only getting what’s actually relevant to you.
Ok, maybe calling ourselves ‘industry big guns’ is a bit of a stretch, but I want to give a shout-out to our own newsletter. Claire Dibben does a joyful round-up of helpful marketing resources and fun things for your mind and body.
It’s much more informal than most of the newsletters listed here, and is basically just a fun pick-me-up to make the last Friday of every month that little bit better.
And that’s the round-up. Think we’ve missed one? Tag @NoisyMonkey on Twitter with your suggestions!