3 Reasons Why You Should Hire A Social Media Agency
Sometimes, managing social media in-house can be cumbersome and a drain on your existing resources. If your marketing manager needs to focus on other aspects of their strategy and are stretched too thin, you’ll want to consider outsourcing your social media. But how do you know when the time has come to hire a social media agency?
Reasons why you should hire a social media agency:
1. You don't have enough time to manage your social media effectively
2. You're in need of some inspiration and creative expertise for a particular project
3. Your in-house team don't have the resource to prioritise social media
1. There's a lack of time
You might not have enough in-house resource to manage your social media effectively. Marketers often juggle many spinning plates and taking care of social media becomes a low priority task which often slips to the bottom of the to-do list. If your team often report that they don’t have enough time or resource to dedicate to an amazing social media strategy, a bit of outside help might be for you.
2. You're in need of some inspiration
If your brand has been present on social media for a while, it can be easy to slip into a routine of posting uninspiring, repetitive content. This isn't the kind of stuff which helps you stand out online. Agencies are full of creative leads and consultants, they’ll often push back, challenge you and provide you with fresh ideas to help you transform your social media from dull to dynamic and get you that cut through you’ve been looking for.
3. There's not enough in-house resource
You might have a team of writers and designers but they're often busy working on other projects for your company and your social strategy is simply never a priority. Sound familiar? Not enough in-house resource is a common reason why businesses choose to work with an external agency.When you hire an agency, you get a team of skilled experts. Their team of writers, designers, data analysts and strategists will provide you with a range of skills to utilise. As a manager, you now have a team that will work alongside you to provide you with: insight and reporting, remarkable video content, cunning copy and devilish design. What's more - you're their client, which means that deadlines will be stuck to and your social media will no longer sit as a low priority.
What do social media agencies do?
1. Customer care
If your company is expanding or you have a large following on social media, managing customer relations, queries, compliments and complaints via social media might start to get on top of you. Hiring an agency can help you centralise all of your social customer service into one place and make sure your clients or customers get the right kind of response in a timely manner.
2. Increase engagement
Social media is way more than just writing tweets and posting pretty Instagram photos - how do you create an effective social media plan? If you’re not getting enough engagement on your social, then you’ll want to hire an agency who can help you experiment and trial strategies that will work for your business and drive the engagement and brand awareness you require.
3. Provide you with a long-term strategy
A good agency will grow to understand your audience so they can address their pain points, what they’re after and what they’re researching on social media. They will create a strategy tailored to the people you want to attract and help them on their journey to becoming a customer or client. This will allow them to pick up the tone of voice for your business and reflect that in their ideas, copywriting and social posting.
How to evaluate a social media agency and hire the right one for your business
How successful an agency hire is will depend on how clear you are with what you want to achieve and how you want to work. If you don’t know what success looks like, how will they? Do you want to drive traffic to your website from social? Or perhaps you want to increase brand awareness and impressions? Defining a set of SMART goals will make sure you get the most out of the agency you hire and will help you decide whether they’re worth your precious time and money.