GIFs are a great way to utilise social media to grab people’s attention. Who just writes 240 characters anymore? Yawn! Use GIFMaker to create your own branded GIFs from photos or videos you already have in your assets. The guys over at Thread Events are great at creating their own quirky animated GIFs to shout about the agenda for their event.
Of course you’re doing email marketing. But, are you doing it effectively? Hopefully you’re using a program like MailChimp to send engaging and personalised event invites to your audience. But, if you want to stick out among the 100s of emails your recipients are being sent each day - you're going to need to STOP THE SCROLL in order to get their attention.
Start off with an eye-catching subject line and then follow up with some punchy and straight-to-the-point email copy about your event. We're all pushed for time so make sure that once you have your reader's attention, you get straight to the point: use great visual content with a clear CTA which encourages people to register for your (obviously incredible and completely unmissable) event. We like this one below.
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