Did you know that 60% of apps in the app store are never downloaded? If you're thinking about creating an app, now might be the time to pause and really think about it; why enter this market when the chance of your app even being downloaded is pretty slim?
In her Digital Gaggle talk, Miracle Inameti-Archibong (Head of SEO at Erudite) suggested that Progressive Web Apps - known as PWAs - are the way forward if you're thinking of creating an app for your brand. In her talk, Miracle highlighted the functionality of PWAs, teaching attendees that not only are PWAs easier to develop than native apps but they are also superior in functionality.
You can watch Miracle's Digital Gaggle talk below.