If you’re the marketing manager of an ecommerce site, chances are you’ve spent some of your marketing budget on PPC (Pay Per Click). You’ve probably also had to prove to your boss how effective those PPC campaigns have been in generating more revenue for your brand.
Bath Digital Festival is a 6 day celebration of all things tech in the city of Bath. Companies and individuals from across the UK will be pouring into Bath to explore the latest advances in digital technology. There will be activities and workshops for all ages - they've packed a whopping fifty events into less than a week - and we're mega chuffed to announce that we're on the line-up!
OI, YOU! READ THIS BLOG! Did that work? Hmm probably not. You see, you can't just broadcast your content to people anymore and hope that they'll care enough about it to engage with it. No, in order to capture an audience's attention these days you must be producing top-notch creative content in order to snatch their attention away from your competition.
Google will soon be changing its algorithm to become a 'mobile-first' index. This means that it will look at the mobile version of a business’s site first when determining rankings. If you're the marketing manager of an organisation which has one or more websites, then this is something you need to prepare for - it's pretty darn important. We had a quick chat with Nichola Stott, Managing Director of Erudite ahead of her talk on the topic at the Digital Gaggle conference in September.
We need an events whiz!
Salary: £7.50 p/h
Contract: temporary, four weeks full-time
Location: Loft 5, Tobacco Factory, Raleigh Road, Bristol, BS3 1TF
Closing date: Sunday 3rd September at midnight
Interviews: Thursday 7th September (to start Monday 11th September)
We're on the hunt for a new monkey to join us full-time for four weeks as the Marketing and Events Assistant. It'll be a busy and varied few weeks so if you're looking to learn some new skills whilst lending a helping hand to the Marketing and Events Manager then get applying pronto!
As Events Manager, it falls to me to tell you why you should attend the next Digital Gaggle marketing conference. Organising the conference keeps me pretty busy, so some previous delegates jumped in to help tell you why attendance is a must for anyone in marketing.
The online world in 2017 is noisy and your audience has a short attention span. So, what's the secret sauce for getting them to pay attention to your brand? Steven Bartlett has a couple of top tips for engaging your audience and (spoiler alert) no, they're not hidden under his hat. They're in the video below.
Coming up with the creative for any social media campaign can be really, really tricky. Especially when you're working with small brands on a restricted budget. However, Lisa Myers' talk at Digital Gaggle showed us that successful social campaigns aren't about how big your budget or your brand is at all; they're about being creative and thinking without limits. If you're lacking inspiration right now, we would seriously recommend giving this short video a watch so you can digest some top tips for having a creative mindset.
Didn't you know? The social network is dead. Fine, we lied. But organic engagement on sites like Facebook and Twitter is declining rapidly. So, how can you interact with your audience in new and innovative ways? Enter: the messaging app. Drew Benvie's talk at Digital Gaggle had a huge focus on how brands should be taking advantage of apps like WhatsApp and Snapchat to engage with their customers. To save you watching his entire talk, Drew summed up his top tips for using messaging apps in your marketing strategy in this nifty little vid.
To create a viral video these days, it seems all you can do is cross your fingers and hope for the best. Whilst there's not a guaranteed formula for creating a great piece of shareable video content, Tiff Maddox (Creative Lead at Rubber Republic) had some great tips for the crowd who watched her talk at Digital Gaggle. One of the tips involved remembering her A.R.S.E. (don't ask). If you'd like some advice for creating great shareable video, give this short video a watch - it's SUPER useful. We promise.