The Noisy Little Monkey Blog

TEDxBristol - A Snapshot Review

Posted in Talks by Gertie Goddard on 09-Nov-2017 12:10:00

Are schools killing creativity? What makes a great leader? How can I find happiness? Who are you, really? These are just some of the questions TED speakers have tackled in the past.

Hence, you can probably tell why I’ve always been a big fan of TED talks. So much so, in fact, that I used them as a reference in my Zoology degree dissertation, and will regularly tell people that they’re totally missing out if they haven’t already delved into this enlightening (and often quite shocking) online resource.

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Applying Experimentation Across Your Business

Posted in Digital Gaggle by Gertie Goddard on 05-Oct-2017 12:07:00

Last month, Noisy Little Monkey hosted Digital Gaggle and we were lucky enough to have Stephen Pavlovich (he's the CEO of conversion.com, by the way) join us to talk about 'Applying Experimentation Across Your Business'. For me, Stephen's talk exemplified two powerful techniques: experimentation and storytelling. At first, I was somewhat dubious about his talk as he began by flashing a giant yellow M at the audience - an iconic logo for a brand many of us have a lot of disdain for. However, Stephen was actually using McDonalds as an example of a brand that got it wrong, and here’s why...  

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Beginners’ Google Analytics - How do I link AdWords and Analytics?

Posted in ROI by Gertie Goddard on 04-Sep-2017 10:28:00

If you are paying for Google ads, then it is vital that you are tracking how well your ads are performing. Some would say that ads are the cave art of the 21st century – but it’s much much more than that. After all, we live in a word where the digital space is congested with ads fighting for attention, and you don’t want your business to be the one standing alone in an empty cave.

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Why ROI In Digital Marketing Is Bullshit

Posted in ROI by Gertie Goddard on 15-Jun-2017 08:58:00

So, according to wise guy Malcolm Gladwell, if you practice a skill for 10,000 hours it is enough to make you an expert at it. Perhaps this is why my 12 year old self became so obsessed with pogo-sticks – because I was actively aware of how much I improved with every hour I spent pointlessly jumping up and down. God, return on investment was so simple as a kid. 

ROI in digital marketing is, however, far more dynamic. 

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Beginners' Google Analytics - Which Pages Bring People To My Website?

Posted in analytics by Gertie Goddard on 05-Jun-2017 14:47:47

Content marketing can be pretty nifty when you want people to come to your website. You can make a badass infographic, do some blogging, conduct surveys, videos... all to grab your audience's attention and get their fingers a click'n. However, where is the line between thinking your content is awesome, and knowing it's awesome?

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Why Didn't My Video Go Viral?!

Posted in social media, Posted in video marketing by Gertie Goddard on 15-Mar-2017 13:00:00

Being the first speaker at the Digital Gaggle conference, I think it’s safe to say that most people would be bricking it. The conference hall is filled with weird purple lighting, Harlem Shake is blasting from the speakers, and there’s a massive crowd of over-excited social media experts poised and ready to destroy you in one finely crafted tweet. 

Regardless, with her cool charisma, amusing personality, and brilliant digital insights, Tiffany Maddox – creative lead at Rubber Republic - did more than set the standard. So, for those of you who want to relive it, or for those who missed out (tut tut), here's a quick summary of Tiff’s talk, ‘5 Reasons Your Video Didn’t Go Viral’.

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Social Media: The Rule Of Thirds

Posted in Social Media Marketing by Gertie Goddard on 17-Feb-2017 12:02:00

Let’s talk about the big three. And no, unfortunately I don’t mean Destiny’s Child, the Harry Potter trio, Busted or the 3 Musketeers. 

Nope. The big three we’re referring to are the thirds of social media content: promoting, sharing and interacting.

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How Many Blogs Should I Write In A Month?

Posted in Social Media Marketing by Gertie Goddard on 30-Jan-2017 16:33:00

Okay, so you know why you should blog - right? Quick refresher: it helps SEO, can give your brand some badass digital authority, will attract people to your site, and potentially convert visitors to leads (or customers, or new friends, whatever you want to call them…) Got it? Good. But, deciding how many blogs you should write in a month?! Now that’s a mystery even Sherlock might struggle with.

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A Beginner's Guide to User Generated Content

Posted in Social Media Marketing, Posted in Inbound Marketing by Gertie Goddard on 20-Jan-2017 16:05:00
User Generated Content. The big UGC. Feeling a little stumped? Personally, as a new Noisy Little Monkey (not even one-month old, in fact!) I totally know how you feel. However, the concept of User Generated Content is simpler than it sounds - despite the broad connotations behind it – and it's pretty darn useful for anyone wanting to level-up their marketing game. Basically, UGC is any kind of content – beautiful, interesting or just plain weird - which your customers have voluntarily produced that relates to your brand.

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