The question of whether or not to pay for AdWords as part of your SEO strategy is one that comes up A LOT. I mean a lot. If you’re new to the SEO game and haven’t really come across AdWords before, then hearing the kind of money that can be clicked away before your very eyes as the result of an over-zealous PPC campaign can be a pretty heartbreaking lesson for even the most staunch of characters.
That’s why we’ve had a chat with Nick Livermore, Marketing Manager at SearchStar. They’ve helped loads of businesses manage their PPC and AdWords, so if anyone is going to give you the honest lowdown on AdWords, it’s this lot!