We need a hero!
Contract: permanent, full time with three months’ probation
Location: Loft 5, Tobacco Factory, Raleigh Road, Bristol
As the last talk of the day at Digital Gaggle, the fabulous Lisa Myers from Verve Search had a tough job. We’d seen presentations about brands with huge budgets able to access young influencers reaching out across the world and how the new world of social media is becoming more private and harder to access and that real engagement is still only possible on a micro level. So, what do we do? Just pack up now and go home?
Writing a website brief is a necessary evil for most in marketing. Here's how to do it wonderfully.
A successful web brief distills complex information into a short, well-structured document. For a simple site we're talking 2 pages (or 4 sides) of A4, maximum, If you incorporate images or an appendix for tricky technical details, then you might go over this - but the point is that it should be easy to read and understand.
This step by step guide will enable you to write your website brief in under two hours. Sure, you’ll spend extra time locating logos and branding details from your marketing folder, and maybe researching other sites on the web or doing some quick Analytics analysis. But otherwise, we’ll get the bones of this cracked in double quick time.
Thank you to everyone who came to the City of Bath College session on Google Analytics & the Law on 16 October 2015 - it was a fantastic group with some great questions!
If you are all over Facebook (seriously, it’s so over), are tweet-tastic and could pin all day, then a job in social media marketing might just be your dream job. But how do you get that illusive first break?
When we advertised for a search & social media adviser role a couple of months ago we got over 60 applications from all over the world. Surprised? We were.
We were also surprised at the quality and consistency of the CVs – come on guys this is social media, not a job in a bank! This is possibly the coolest, most interesting, ever changing industry in the world so if you are going to stand out and get that dream first job there are some things you need to know.
Your boss loves facts and figures right? With a budget to manage, she or he craves data that will help them make decisions about how best to balance their spend online and offline. Google Analytics can help here, especially if you stop thinking of it in isolation as only about online, and start to make connections with the offline world. These are my top three, out-of-the-box standard Analytics reports, that connect online and offline marketing. Your boss is going to love it!