The competition to win top slot on Google is tough for a solicitor. And it’s only getting tougher. A quick search of ‘family and divorce solicitor Bristol’ brings up 172,000 results.*Gulps* That’s a lot of solicitors. Using your social media channels effectively is a great way to become an authoritative figure in your industry, but there’s also a whole host of technical tips you can do to improve how optimised your website is. When Google sends a spider to crawl your site, you don’t want there to be any stumbling blocks or logistical issues. You want Google and its peers to easily read what you do and the services you provide, so it can offer your business as a result for someone’s problem that they’re searching for.
When you're a business owner looking to generate more traffic to your site, how do you make sure your potential customers visit your company page instead of a competitors? The two most popular ways of driving more traffic to a website are SEO (Search Engine Optimisation) and PPC (Pay Per Click). "But which one do I incorporate into my marketing strategy?!" we hear you ask - the answer to this question is: it all depends on your goals.