Beginners' Google Analytics - Filtering Traffic From Your Office
Published onJun 5, 2017bySteven Mitchell
To filter out traffic from your office through your Google Analytics account, you simply need to add a filter for your office IP address.
It’s actually a great idea to filter out anyone who might be visiting your site in any capacity that means they aren’t a real customer who might buy one of your goods or services. This typically includes:
Finding out the IP addresses of the above is straightforward enough - simply Google “What’s my IP” and jot down the result.
If any of the above are big enough cheeses to have their own IT department, ask one of the IT geeks instead of finding out yourself - they might have multiple IP addresses or something fancy going on.
Go to your Google Analytics account, find the view you want to filter and hit Admin > Filter
You want to:
Create new filter
Give your filter a descriptive name
Filter Type > Predefined Exclude > traffic from the IP addresses > that are equal to
Now pop in the IP address you jotted down earlier and hit Save.
Put your feet up and have a fizzy beverage of an unspecified brand - you’re a computer genius now.
It’s generally a very good idea to annotate this change in Analytics so you don’t end up on the spot when your traffic dips a bit and someone asks why.
It’s also a jolly good idea to set a reminder for the following day or two, so that you can come back and check that you haven’t made a small error with your filter, causing it to go rogue and filter all your traffic. That’s generally considered to be a faux pas in digital marketing circles.