To filter out traffic from your office through your Google Analytics account, you simply need to add a filter for your office IP address.
It’s actually a great idea to filter out anyone who might be visiting your site in any capacity that means they aren’t a real customer who might buy one of your goods or services. This typically includes:
Put your feet up and have a fizzy beverage of an unspecified brand - you’re a computer genius now.
It’s generally a very good idea to annotate this change in Analytics so you don’t end up on the spot when your traffic dips a bit and someone asks why.
It’s also a jolly good idea to set a reminder for the following day or two, so that you can come back and check that you haven’t made a small error with your filter, causing it to go rogue and filter all your traffic. That’s generally considered to be a faux pas in digital marketing circles.
Ste likes to mess about with the techie side of SEO. As such his blogs are mainly about SEO or rants about bad web development practice.
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