To filter out traffic from your office through your Google Analytics account, you simply need to add a filter for your office IP address.
It’s actually a great idea to filter out anyone who might be visiting your site in any capacity that means they aren’t a real customer who might buy one of your goods or services. This typically includes:
- Your web developer
- Your branches
- Any PPC, SEO, PR or any other disgusting agency types that you tolerate grubby handshakes from
- Your MD and/or senior managers' home
- Anyone who works from home on a regular basis
- Your mum (if she often visits your website)
- Finding out the IP addresses of the above is straightforward enough - simply Google “What’s my IP” and jot down the result.
- If any of the above are big enough cheeses to have their own IT department, ask one of the IT geeks instead of finding out yourself - they might have multiple IP addresses or something fancy going on.
- Go to your Google Analytics account, find the view you want to filter and hit Admin > Filter
- Add Filter
- You want to:
- Create new filter
- Give your filter a descriptive name
- Filter Type > Predefined Exclude > traffic from the IP addresses > that are equal to
- Now pop in the IP address you jotted down earlier and hit Save.
Put your feet up and have a fizzy beverage of an unspecified brand - you’re a computer genius now.
It’s generally a very good idea to annotate this change in Analytics so you don’t end up on the spot when your traffic dips a bit and someone asks why.
It’s also a jolly good idea to set a reminder for the following day or two, so that you can come back and check that you haven’t made a small error with your filter, causing it to go rogue and filter all your traffic. That’s generally considered to be a faux pas in marketing circles.