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      Beginners' Google Analytics - How Do People Find My Website?

      Beginners' Google Analytics - How Do People Find My Website? Featured Image
      Published on Jun 7, 2017 by Jon Payne

      Measuring website sessions by channel is a pretty fundamental KPI for any marketer in the 21st century. If you’re unfamiliar with how to find this information, here's how:

      1. Log in to Google Analytics
      2. Navigate to Acquisition > All Traffic > Channels

      Example:

      Google Analytics - Sessions by Source

       



      Why measure website sessions by source?

      Knowing which sources drove traffic to your website helps you understand what marketing activity is working. If you're blogging regularly and providing useful resources for your audience, then Organic Search and Social should feature highly. If you're paying for AdWords then you'd expect to see paid search high up in the top drivers of website sessions by source. 

      Can't see this? You probably need to make sure you're logged into the right account and looking at the correct View.

      Want to know what else you should measure to determine your digital marketing ROI? Become an ROI Master - Download Your Free Guide To Measuring Success

      Jon Payne

      Founder and Technical Director of Noisy Little Monkey, Jon blogs about SEO and digital marketing strategy.

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