Measuring website sessions by channel is a pretty fundamental KPI for any marketer in the 21st century. If you’re unfamiliar with how to find this information, here's how:
Example:
Why measure website sessions by source?
Knowing which sources drove traffic to your website helps you understand what marketing activity is working. If you're blogging regularly and providing useful resources for your audience, then Organic Search and Social should feature highly. If you're paying for AdWords then you'd expect to see paid search high up in the top drivers of website sessions by source.
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Want to know what else you should measure to determine your digital marketing ROI? 
Founder and Technical Director of Noisy Little Monkey, Jon blogs about SEO and digital marketing strategy.
