Calculating ROI: HubSpot
Two years ago, we were new to HubSpot and fumbling our way through the inbound marketing wilderness. Flash forward to today and we're a Certified HubSpot Platinum Partner Agency. Oh how times change! If you also use HubSpot, you'll know that there's a lot of information and insights you can glean from the tool BUT you have to know where to look. And, if you don't know your way around the HubSpot reporting tools, it can all be a bit overwhelming. Luckily, we've created some 'how-to' blogs to help guide you through the ROI reports your boss has requested.
The most important metric to a lot of HubSpot ROI Virgins is figuring out where you can measure website visits by source. This is a pretty crucial piece of information as it means you’ll be able to see how people are finding your website, and from there calculate which of your marketing efforts are paying off and where you should be investing your money in the future. For instance, what’s the point in spending loads of money on PPC if most of your visitors are coming through organic search (like us cos we’re awesome at SEO)?
One of the things you might be thinking about when calculating your ROI from HubSpot is which of your marketing activities are driving sales leads. After all, there's no point investing oodles of money into your Facebook Ads if you’re not really seeing any leads from that platform.
From an SEO perspective all those free range, organically sourced, ethical backlinks are probably helping your ranking - but are any of them directly responsible for sales? Check into HubSpot's sales lead sources report. It's easier than you might think, so calculating your ROI won't be such a headache.
Ouch - that's gotta hurt.
“Look, Mum, we KNOW our website is amazing, but you’ve got to stop stalking us, alright?”
If you’re using Hubspot to help calculate your ROI, you’ll already know that measuring your traffic is an important part of that. But what do you do if your stats are including people that aren’t actually real leads, such as your colleagues? Filter traffic from your office, and anyone else who isn’t a true customer (that means you too, Mum).
See? Calculating your ROI in HubSpot is not that terrifying. If you need any help or support with HubSpot and would like an objective insight into your lack of success, you can book an informal chat with us today.