Facebook is my worst social media platform. I mean, I still love it. It is a social media platform after all. But it's the worst.
I happily spend a lot of my time stalking those I hate, admiring beautiful people and laughing at how much of a noob my mum is - it's great. But any joy Facebook brings me is ruined by those that over share, people with babies and social media PDA couples. 😷
A photo posted by Zeri London (@zerithecorgi) on
My reasons for "disliking" Facebook are not only personal but professional too.
Facebook Pages for Business - Organic Reach is Down
Within a mere five months of working as a social media advisor, I noticed that the organic reach for our social clients had decreased dramatically since I first started. Clients with 10,000+ likes on their page were getting no more 300 organic reach. Some with 1,000+ were getting no more than 10 reach.
It made me doubt my own ability. "Is it me? What am I doing wrong? Am I really cut out for this?"
"Maybe I'm just shit?"
This isn't fresh news, but Facebook is constantly changing its algorithm. In 2012, they stated that organic reach would reach about only 16% of your business' followers. In 2015, it was said that pages with around 10,000 likes would achieve around 11% organic reach but now in 2016, from our experience, the percentage appears to be even smaller. Facebook has decreased the organic reach of posts YET AGAIN. In fact, there's been a 42% drop of reach per post from January to May.
Facebook spokespeople now have further plans to "make the experience better for users by only showing relevant posts" BLAH BLAH BLAH. Personally, I think the shareholders just want more money from sponsored posts 😒
So, if you're noticing stuff like this happen again, then it's probably Facebook making more changes.
To get your Facebook Business Page seen and for engagement to grow, you should consider buying eyeballs by promoting status updates or using Facebook ads, which will help you recover some of that lost organic reach.
Otherwise, it's likely that your brilliant content won't get the recognition it deserves.
It's Not Me, It's The Algorithm
To conclude, I'm still awesome and I should never doubt myself ever again 💃. If you're in social media marketing then the same probably goes for you too!
Just to be sure, check back occasionally (I'll post about any significant Facebook Algorithm Updates) or if you notice any, then throw us a tweet @noisymonkey.