Four Ways to Write Killer Content
You've probably been told that writing blog posts or adding fresh content to your website is key for visibility, which is great (and true) but what if you get stuck? You've run out of ideas or don't know where to start? How do you write something that people will actually want to read?
There are a number of really helpful articles out there in the web-o-sphere that can help you on your way to writing successful blog posts that attract the click.
Ideas for writing content
You don't want to write content for the sake of writing content, you want to write because it will be useful and helpful to your audience. But what if you've run out of ideas?
The very helpful people at the marketing agents have created a list of top 13 resources for coming up with ideas for content. These resources will not only help you come up with ideas for content but will also help you find words to seed into your blog posts. These keywords will help optimise your content with words that your audience are searching for, helping your content to be found through search engines.
You may have information already that you can use to influence what you write about for your audience. Do you have internal data you can use or have frequently asked questions? Turn that data in your next blog post.
Hubspot's article How to Identify Content Topics That Hit Home With Your Readers, will help you come up with ways to use untapped resources you may have already.
Draw your audience in with an eye catching title
Titles are what draw the readers in.
You can spend ages on a thoughtful, insightful and useful article but if you've written a really dull title no one will click. Portent's Content Idea Generator is a nice little tool that can help you come up with interesting alternatives for a catchy blog post title. You will have to take the suggestions with a pinch of salt (though I was tempted by its suggestion for this post - "Why Good Content Killed Kenny") as you still want the title to be relevant to what you are writing about.
The content marketing institute has created a quick check list to help you come up with a relevant and catchy headline.
Always add a picture (and make sure you're legally allowed to use it)
Always, always, ALWAYS include images!
Images catch the eye, break up text and they give people something to share on social media like Facebook and Pinterest. Photos on Facebook generate 53% more likes than the average post, so make sure you exploit this knowledge with your content... Even if you're not sharing it on Facebook, it's clear people like pictures, so add them for killer content.
Having said that, don't use boring, generic stock photography. Nobody will believe you have an office full of perfect teethed Americans (unless your company is actually American.) Think outside the box. If you don't have the money to buy interesting photos and you have none of your own, then there are a number of ways to find free images (do not just go and take them from Google)
(This is a really good article on how to search engine optimise your images and videos)
Create a content calendar
So, you've spent ages creating this one perfect blog post. What about the rest of the year?
Creating a content calender is a really easy way to help you plan and write blogs for the future. You might find that there are events you're are attending or seasonal themes that you could write about. For example, if you are you an accountant, write a blog post helping people with the end of the tax year or a back to school blog if you're a children's retailer.
You're also more likely to actually get content written if you follow a plan - rather than when you just have the time to do so.
Now that you have an optimised blog post with an awesome picture and catchy title, share it with the world. It's time to put it on every social media channel you have and get the world reading your killer content.