You've probably been told that writing blog posts or adding fresh content to your website is key for visibility, which is great (and true) but what if you get stuck? You've run out of ideas or don't know where to start? How do you write something that people will actually want to read? There are a number of really helpful articles out there in the web-o-sphere that can help you on your way to writing successful blog posts that attract the click.
Titles are what draw the readers in. You can spend ages on a thoughtful, insightful and useful article but if you've written a really dull title no one will click. Portent's Content Idea Generator is a nice little tool that can help you come up with interesting alternatives for a catchy blog post title. You will have to take the suggestions with a pinch of salt (though I was tempted by its suggestion for this post - "Why Good Content Killed Kenny") as you still want the title to be relevant to what you are writing about. The content marketing institute has created a quick check list to help you come up with a relevant and catchy headline.
Always add a picture (and make sure you're legally allowed to use it)
So, you've spent ages creating this one perfect blog post. What about the rest of the year? Creating a content calendar is a really easy way to help you plan and write blogs for the future. You might find that there are events you are attending or seasonal themes that you could write about. For example, if you are you an accountant, write a blog post helping people with the end of the tax year or a back to school blog if you're a children's retailer. You're also more likely to actually get content written if you follow a plan - rather than when you just have the time to do so.
Now that you have an optimised blog post with an awesome picture and catchy title, share it with the world. It's time to put it on every social media marketing channel you have and get the world reading your killer content.