Getting a small hotel website to the top of Google

by Jon Payne

No 1 in natural search, no 3 in Maps & no 2 in AdWords

"I got no bookings with my old website and since we're set up to be an 'automated hotel' that was a problem. Since Jon Payne and the Noisy Little Monkey team have taken over and shown me what I need to do, we get 95% of our bookings through the website and our occupancy is over 85%.

We don't use booking engines like Late Rooms, Booking.com or Expedia, so we don't pay their high commissions. We simply have a website that has been designed to feature highly in Google's organic results, an AdWords campaign that Noisy Little Monkey set up and trained us to manage, plus a really great listing in Google Maps"

So says Shaun, the manager of Hotel24Seven, a revolutionary hotel in the centre of Bristol.

With a no 1 ranking on Google for this search term and a top 3 ranking (in organic listings, map listings and AdWords) for a number of others, like most of our customers, Hotel24Seven are a small business out-performing the corporates in a very competitive market.

Noisy Little Monkey are in the process of redesigning the website following "The Formula" to convert even more visitors into customers, so watch this space...

 

Jon Payne
Jon Payne

Founder and Technical Director of Noisy Little Monkey, Jon blogs about SEO and digital marketing strategy.

Meet Jon Payne

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