The world of PR has shifted and this means that traditional PR approaches are becoming inadequate. Iliyana Stareva, Global Partner Program Manager at HubSpot, suggests that in order to get noticed amongst the noise, marketers should adopt the method of Inbound PR.
At Digital Gaggle, Iliyana discussed how inbound marketing should be used as the model for modern PR. Your content should attract, engage and delight consumers which helps turn them into advocates of your brand. In her talk, Iliyana lays out eight simple steps so that you can begin to implement inbound PR for your business.