How To Keep Your Marketing Human In A World Dominated By Tech

Posted in Talks, Posted in Digital Marketing by Claire Dibben

In this talk, Ben Roberts (Head of Marketing at Talkative) discusses the importance of remaining authentic in an industry driven by marketing automation. Automation is undoubtedly one of the best time-saving tools a marketer has at their disposal but when it comes to creating genuine relationships with customers, isn't it better to have a more human approach?

If you're using marketing automation, this talk will give you some food for thought about your strategy. You can watch Ben's Digital Gaggle talk below.

The Talk

 

The Slides

 

Claire Dibben
Claire Dibben

Events & Marketing Manager Claire writes about events, and, uh, marketing.

Meet Claire Dibben

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