In this talk, Ben Roberts (Head of Marketing at Talkative) discusses the importance of remaining authentic in an industry driven by digital marketing automation. Automation is undoubtedly one of the best time-saving tools a marketer has at their disposal but when it comes to creating genuine relationships with customers, isn't it better to have a more human approach?

If you're using marketing automation, this talk will give you some food for thought about your marketing strategy. You can watch Ben's Digital Gaggle talk below.

The Talk

The Slides