Topic:
HubSpot,
Sales Tips
(4 Minute Read)
HubSpot gives a mind boggling amount of information to us digital marketers. If you're new to HubSpot, here's how to find the useful info on which channel is driving website visitors to your site.
You should see a table which looks like this:
Since it's key to understand which components of your Inbound Marketing activity are working most effectively, you've really got to measure website visits by source. This tells you how visitors enter your website.
In the table beneath the graph, in the third data column, you can see how many new contacts (or website leads) for which each channel was responsible - a key metric for B2B and Professional Services marketers, which is difficult to get out of Google Analytics.
Founder and Technical Director of Noisy Little Monkey, Jon blogs about SEO and digital marketing strategy.
