I have a secret. I see a lot of Danny Sullivan.

Posted in Social Media Marketing, Posted in SEO by Jon Payne

I follow him.

Unfortunately it's not feasible for me to strap on rollerblades and meander along behind him as he glides along the beach. As a 40-something English bloke this sort of irresponsible act would cause major abrasions to me and/or unsuspecting members of the general public. And, as Danny is mainly in sunny California with all the beautiful people while I'm toiling away in monochrome Shepton Mallet (with all the inbred people), we're also separated by an ocean and most of a continent.

In spite of this I can still keep up to date with his SEO chat and pictures of the sea via my Google+ account and on Twitter.

Thankfully, I'm not alone in my hunger for Mr Sullivans's latest sun-baked photo or pithy take on a life online... He's a popular guy with thousands of followers on Twitter and Google+ and it looks like we're all going to see a lot more of him.

It appears (at the time of writing) that Google is testing results pages and Danny's got quite a bit of face-time. I took some screen grabs:

In the first grab I'm signed in on IE and I only see Danny once.

Just D and me

In the second, I'm signed in (same account) using Firefox and I see him twice.

More D and less me

In the third, I'm signed in (same account, Firefox) and I see him three times.

Mostly D, little me

Danny's Google+ Profile

All his shares or +1's are accompanied by a little picture of Danny, looking jolly healthy and squinting slightly into the sun. I'll be honest; this image grates with me slightly as the drizzle runs down my English windows.

I'm not one of your super technical SEO bods, but I can tell you this with some confidence:

As more and more images of Mr Sullivan, Mr Fishkin and an occasional Critchlow appear alongside results in Google, many of us will wish for more women with a hefty influence in the industry.

That may appear initially like a sexist statement, but bear with me... I think these male digital marketing gurus are making the results look untidy with their casual dress and laissez-faire attitude to hair styles. It seems to me that most ladies make an effort with their hair for a photo, even if theyโ€™re geeks. Actually, Rand seems to fit that profile too.

So, we need more women and more Rand.

Sounds like a half decent mantra to live my life by.

Sorry Danny.


I should point out that I follow Danny because he's one of the leading lights in this field and has been for a very long time. I hope, if you're reading this Danny, you don't mind me using you as an example. Rand and Tom, I hope you don't mind the references to you either. If there's anything you don't like, get in touch and I'll fix it.

Jon Payne is the founder of Noisy Little Monkey Ltd - The Digital Marketing agency in south west England.

Jon Payne
Jon Payne

Founder and Technical Director of Noisy Little Monkey, Jon blogs about SEO and digital marketing strategy.

Meet Jon Payne

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