When optimising your site to achieve higher rankings in Google, you'll often have an amazing idea about how to fool Google into thinking your site is bigger, better and more important than it actually is.

If you're one of my clients I'll often (tactfully) tell you that you cannot use your "revolutionary" technique as it has been used by people who have tried to (or are trying to) fool Google for more nefarious purposes and therefore it will be considered 'spamming'.

While the article below is probably too detailed for many end users, it is a great interview with Matt Cutts, of Google's antispam team and is pretty interesting... which these interviews have a tendency not to be, normally.

Stephan Spencer interviews Matt Cutts

Enjoy!