On-Page SEO: Everything You Need To Know To Win On Search [WEBINAR]
On-Page SEO Webinar Transcript
Hello and welcome to Noisy Little Monkey's video about on-page architecture and elements that are essential to get right if you want to win on search. Before we jump in and start talking about the different elements on a page, you need to make sure that you've researched the phrases that your target audience are typing into Google.
Download this amazing, useful PDF called 'Four Easy Ways To Build SEO Into Your Website' - bless you - and that will show you how to do it too.
So, let's jump into how we can optimise your website and do that stuff on-page. Each page on your website should target a specific search term and when we're doing that we then start to think about where's the elements where you want to be able to put that search term without it looking spammy or repetitive and the first place and most important place, in my opinion, is in the URL and that's up there. Just after the domain name of your website there's that forward slash and then what the page name is. Now, you might want to get together with your web designer if that says 'page 1', 'page 2', 'page 3' or something nonsensical like that. What it should really be is exactly the phrase that you're targeting with this search term. So if this page is about manuka honey that's cheap then this URL here needs to be 'cheap-manuka-honey' because that's - bless you again - it's not a great time for that lady to be sneezing but there we are, she's got a bit of a cold. So that's the first place you want to put that.
The second place that we consider is really important is the page title on that page and the page title isn't down here in the content, it's actually up in the tab on your browser, that's the page title and you'll notice how that replicates in the Google search engine results pages – it's the blue bit that you click right there when you want to go and visit that page. So getting your search term in that page title is really crucial too.
The next place is kind of just generally the content throughout. You want that content to be long and unique and useful enough or long enough – it doesn't have to be long just for no reason – but it has to be long enough to answer the question or answer the tacit question that someone's typed into Google. So we've got that content, make it good enough and unique enough that it answers the question but use synonyms for the search term you're targeting. Don't slavishly repeat it throughout, that kind of looks odd. And think about your audience when they're viewing this page as well as Google. Some of your audience may have problems with their sight, you might have blind people visiting your page, particularly on mobiles. I went to my back pocket there to get my mobile, I haven't just got an itch!
Jon lies. He did have an itch.
They view web pages on mobiles, it's a really good assistive technology because the site is read aloud to them. Often they'll have a headphone in to read that site aloud to them. What happens is when the blind person's browser comes across an image like this – and this is a featured image from one of our blogs – it might read out the name of that image which might be 'this guy's face.jpeg' or '110764224543.5.gif' which is of no use to them at all. But if it says something useful like upload our special offer or 'Four Easy Ways To Build SEO Into Your Website' that describes what the image is about both to the blind person and to Google who also needs you to describe images using that text.
Another place that you might want to put your search terms – it's not necessarily relevant to where it ranks on Google, but it will help attract the click, is in the meta description and sometimes that's difficult to see on the page and we're going to show you how to change all of this stuff in another video, how to do that on your WordPress website, but this is what it looks like just here. It's that black text underneath the page title, this bit here is the meta description for that page and as you can see some words in there are typically emboldened and those relate to the search that someone's just done on Google. So having that meta description attract the click by - [hooter sounds] - sorry I'm fascinated by that now – attract the click by having those words emboldened in it is a really useful place but it won't actually help where it ranks on the page. Your web developer may have said 'what are the keywords that I need to target on this page because I'll put them in your meta keywords' and that's just bollocks – avoid it at all costs. Google doesn't really look at meta keywords and hasn't for decades. Bing rarely looks at them. If you're targeting other search engines maybe Yandex or Baidu, maybe use them but most of the time we would advise against it.
And then the final thing that you need to do when you're optimising these pages for search is to make sure that you create and submit an XML sitemap – we'll show you how to do that in another video.
That's about it. Hopefully that's given you a quick intro on how to do it. If you want some more instructions, download this amazing guide to the four easy ways to build search into your website otherwise and we'll see you in another video.
Thanks for watching!