Search Console Data Appears On The SERP

Posted in SEO by Angharad Lock

The latest SERP (Search Engine Results Page) tweaks from Google are becoming apparent with Google Search Console performance data appearing on the SERP from branded queries. Now you can see your monthly clicks, impressions and average position at the click of a branded search!

 

Search Console Data on SERP
 

How to see your clicks, impressions and average position on the SERP 

You need to be logged into Chrome under your website's verified Search Console owner account, obviously. And (presumably) to stop people freaking out, Google has included a "Visible only to you" note.

Interestingly, this search analytics widget only appears under branded queries at the moment.

"Noisy Little Monkey" pulls through this panel:

 

Search Console Data on SERP

 

And on mobile…

Search Console Data on SERP on Mobile

 

But a search for "SEO Bristol", which we rank for, doesn't show any search data.

As an agency, we naturally have access to our client's Search Console properties, and even branded queries for our clients (when logged in to the admin Noisy Little Monkey Google Account) also pulled through this data.

Is it useful? I'm not sure I can see myself choosing this over logging into Search Console itself, but perhaps for a brief overview it will prove useful to some. And perhaps it is a sign of things to come. As Rand Fishkin said at BrightonSEO this year, “the future of SEO is on the SERP”. Why wouldn’t this apply to search analytics as well as to weather queries, and hotels, film and television, notable people, videos, or even sports?

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Angharad Lock
Angharad Lock

Junior SEO Executive at Noisy Little Monkey, Angharad is a fan of words and numbers. Basically, Countdown incarnate.

Meet Angharad Lock

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