The latest SERP (Search Engine Results Page) tweaks from Google are becoming apparent with Google Search Console performance data appearing on the SERP from branded queries. Now you can see your monthly clicks, impressions and average position at the click of a branded search!

How to see your clicks, impressions and average position on the SERP 

Interestingly, this search analytics widget only appears under branded queries at the moment.

As you can see, a search for "Noisy Little Monkey" pulls through this panel with data on how our site has performed in the last 28 days compared to the previous. 

Clicks: 234 (a 24% increase) 

Impressions: 324 (a 11% increase)

Average position: 1.0 (an increase of 0.1)

And on mobile, our Digital Gaggle website's performance can be seen:

Clicks: 151 (36% increase)

Impressions: 166 (32% increase)

Average position: 1 (no change)

But a search for "SEO Bristol", which we rank for, doesn't show any search data.

As an agency, we naturally have access to our client's Search Console properties, and even branded queries for our clients (when logged in to the admin Noisy Little Monkey Google Account) also pulled through this data.

Is it useful? I'm not sure I can see myself choosing this over logging into Search Console itself, but perhaps for a brief overview it will prove useful to some. And perhaps it is a sign of things to come. As Rand Fishkin said at BrightonSEO this year, “the future of SEO is on the SERP”. Why wouldn’t this apply to search analytics as well as to weather queries, and hotels, film and television, notable people, videos, or even sports?