Planning / developing your site? Then you should start reading here.
Search engine optimisation (SEO) is pretty much common sense.
What people type into the search box is a basically a question (albeit often in the form of a statement and without a question mark). All that Google (and the other Search Engines) want to do is rank the most useful pages that answer that question near the top of the page.
The Search Engines are constantly evolving to try and understand what the BEST answer to your question is, so if you search for restaurant you’ll see lots of map listings and if you search for air max you’ll see shopping listings.
SEO then is the practice of ensuring you’ve done everything you can to make your relevant web content appear. Be that your address (restaurant), your products (air max) with prices or a mix of useful content (Noisy Little Monkey).
The links below take you to some of my favourite resources for beginners to be able to do this. You might have to learn some of the fundamentals, but none of these will require a degree in computer science… they’re for marketers and business leaders, so you should be fine and hey, learning is fun!
Website Planning & Development
If you’re considering paying for SEO:
Particularly if your web designer says they can do it.
Avoiding pitfalls with DIY websites:
Keep your nose clean:
Collect some trust signifiers:
Are errors harming your site?
Has the wonderful Matt Cutts answered your question?
Have you (or your SEO) been link building?
If you have had a penalty email:
None of the above? Ask the community:
If you're still stuck, get in touch with the Monkeys. We can help.
These are my favourite resources, but you may know others that warrant a mention. If so, please let me know in the comments below.