I was somewhat thrilled to be able to give a talk to 3rd year students at the presigious Bath Spa University about SEO. Thrilled because; a, children are the future and we need to teach them well and let them lead the way and b, the only further education qualification I have is a National Certificate in Agriculture (Animal Husbandry) so it felt kind of amazing to teach ACTUAL DEGREE STUDENTS!
Anyway - here theare the slides:
I also recommended some useful SEO resources:
Moz - for trustworthy online marketing tips
SEMrush - again, great online tips
Inbound.org - training and discussion on, well, "Inbound Marketing"
Yoast SEO plug in - the students are building WordPress websites, and you can't SEO those without Yoast.
Dave Trott's book, Predatory Thinking - Because, gestalt and tigers and attention and marketing
Schema - for people who can code to help Google "Organise the Universe"