I was somewhat thrilled to be able to give a talk to 3rd year students at the presigious Bath Spa University about SEO. Thrilled because; a, children are the future and we need to teach them well and let them lead the way and b, the only further education qualification I have is a National Certificate in Agriculture (Animal Husbandry) so it felt kind of amazing to teach ACTUAL DEGREE STUDENTS!
Anyway - here theare the slides:
I also recommended some useful SEO resources:
Moz - for trustworthy online marketing tipsSEMrush - again, great online tipsInbound.org - training and discussion on, well, "Inbound Marketing"Yoast SEO plug in - the students are building WordPress websites, and you can't SEO those without Yoast.Dave Trott's book, Predatory Thinking - Because, gestalt and tigers and attention and marketingSchema - for people who can code to help Google "Organise the Universe"
Founder and Technical Director of Noisy Little Monkey, Jon blogs about SEO and digital marketing strategy.
Subscribe to our blog
Get monthly digital marketing tips sent straight to your inbox want to know what you expect before you subscribe? You can preview the monthly newsletter right here.