The Noisy Little Monkey Blog

Social Media BINGO

Posted in Social Media Marketing by Sallyanne on 28-Feb-2014 09:44:03

He was B – Blogging

He was I – Interacting

He was N – Networking

He was G – Google Plus(ing)

He was Oooooooooo! OPTIMISING!

Social Bingo printable

 

 

If you’re struggling to keep up with the ever changing world of social media and its associated jargon then you need to play Social Media BINGO.

Crammed with technical jargon and definitions, this is a fun way to get to grips with the current social media channels.

Download and print this card and cross off each word as it is mentioned in a meeting or during conversation. There are easy ones and harder ones.

Be sure to tell us your scores: @NoisyMonkey – eyes down!

Word /Acronym Meaning
Social Media Social Media is the term used to describe the tools, platforms and websites used by people to share news, images, videos and other content online
Social Networking Social Networking sites are the online places where people can socialise with others. Usually people have to create an online profile in order to do this
Facebook Facebook is the most popular social networking site allowing people to set up personal profile pages and enabling brands to interact with their target audience via a branded page
Twitter Twitter is a social network known for its 140 character limit in messages. People, and brands, use Twitter to share a number of messages, including interesting facts, raising awareness for certain causes and share news with their local or worldwide audience
LinkedIn LinkedIn is a social networking site for professionals. The site allows individuals to manage their professional identity, connect with existing or potential business contracts and expand their personal reach
Google Plus Described by Google as a ‘social layer’, Google Plus (or Google+) is a social networking site owned by, you guessed it, Google. It also connects up a number of Google’s other properties (such as maps) and helps increases rankings by using author ownership
Pinterest Pinterest is a social networking site that works like a virtual pin board. Find what you like via images and then like, pin or repin your favourites on to your profile boards
Sharing This is when people share your brand’s message with other people. Messages can be shared via social media platforms, email, text.
Likes/ Liking To ‘like’ something means you are stating you agree with the content which has been shared. ‘Liking’ is usually associated with Facebook where people (and brands) can like images, status, videos
Silent Stalkers Silent Stalkers are the majority of people who use social networking sites to take in information but not necessarily interact with it. They will be influenced by the passionate users
Passionate Users Passionate Users are the audience which actively share brand messages with others. They may do this positively or negatively
Algorithm An algorithm is a set of formulas developed to run a certain function. This is an important element of search engine optimisation where search engines (and social networking sites) will display sites based on how many algorithm boxes they tick
Professor Traffic Professor Traffic is a free Chrome extension which allows users to track URLs efficiently, pulling in data to Google Analytics
Connections Connections are the people who you are connected to on LinkedIn. They are the Facebook equivalent of ‘friends’. You will be able to see certain details, such as employment history, email address) of your LinkedIn connections
Vlogging A video blog, or video log, is a form of blog for which the medium is video. Vlogs are a great way to answer questions, demo tools etc
Hangout A hangout is an online video service on Google+. It allows users to video call other contacts, sharing documents and other resources whilst taking part
Creative Commons LinkedIn is a social networking site for professionals. The site allows individuals to manage their professional identity, connect with existing or potential business contracts and expand their personal reach
EdgeRank EdgeRank is the algorithm that Facebook uses to rate content. Every bit of content on Facebook is called an ‘edge’ – i.e. an image, a status, a video. EdgeRank takes a number of factors in to consideration including affinity, weight and time decay to determine how relevant the content is to the user
Campaign An online campaign is a set of marketing messages which have a specific goal (such as increasing brand awareness). The campaign is made up of different marketing activities
URL URL stands for Unique Resource Locator and is the technical term for a web address such as www.noisylittlemonkey.com
URL Tracking URL Tracking is the practice of tracking the activity on particular URL. This could mean seeing how many visitors clicked the link
Google Analytics Google Analytics is a free tool provided by Google to measure a website’s activity. A piece of code is inserted into the website in order for Analytics to work. Amongst other measurements you can see how many visitors the website got, how long visitors stayed on the site, what they interacted with and if they filled out an online form
Web 2.0 Web 2.0 is the term coined to describe blogs, social networking sites, wikis and other internet based services which are based around the collating and sharing of content
Trending Trending is the term given to an online activity which is currently being discussed, shared or interacted with online. Trending can occur on social networking sites such as Twitter and Facebook and is also measured by tools such as Google Trending
Social Media Optimisation Social Media Optimisation (SMO) is a set of practices for generating publicity through social networking channels. The main premise is to generate interest on social media which results in hitting campaign goals (such as increased brand awareness, visitors to websites, number of phones calls)

If you love bingo, be sure to check out Sophie's SEO BINGO ... bursting with SEO goodness!

Image Credits:Disco Ball

Tags: Social Media Marketing