Topic:
Digital Marketing,
Content Marketing,
webinars
(43 Minute Read)
He was B – Blogging
He was I – Interacting
He was N – Networking
He was G – Google Plus(ing)
He was Oooooooooo! OPTIMISING!
If you’re struggling to keep up with the ever changing world of social media marketing and its associated jargon then you need to play Social Media BINGO.
Crammed with technical jargon and definitions, this is a fun way to get to grips with the current social media channels.
Print this card and cross off each word as it is mentioned in a meeting or during conversation. There are easy ones and harder ones.
Be sure to tell us your scores: @NoisyMonkey – eyes down!
| Word /Acronym | Meaning |
| Social Media | Social Media is the term used to describe the tools, platforms and websites used by people to share news, images, videos and other content online |
| Social Networking | Social Networking sites are the online places where people can socialise with others. Usually people have to create an online profile in order to do this |
| Facebook is the most popular social networking site allowing people to set up personal profile pages and enabling brands to interact with their target audience via a branded page | |
| Twitter is a social network known for its 140 character limit in messages. People, and brands, use Twitter to share a number of messages, including interesting facts, raising awareness for certain causes and share news with their local or worldwide audience | |
| LinkedIn is a social networking site for professionals. The site allows individuals to manage their professional identity, connect with existing or potential business contracts and expand their personal reach | |
| Google Plus | Described by Google as a ‘social layer’, Google Plus (or Google+) is a social networking site owned by, you guessed it, Google. It also connects up a number of Google’s other properties (such as maps) and helps increases rankings by using author ownership |
| Pinterest is a social networking site that works like a virtual pin board. Find what you like via images and then like, pin or repin your favourites on to your profile boards | |
| Sharing | This is when people share your brand’s message with other people. Messages can be shared via social media platforms, email, text. |
| Likes/ Liking | To ‘like’ something means you are stating you agree with the content which has been shared. ‘Liking’ is usually associated with Facebook where people (and brands) can like images, status, videos |
| Silent Stalkers | Silent Stalkers are the majority of people who use social networking sites to take in information but not necessarily interact with it. They will be influenced by the passionate users |
| Passionate Users | Passionate Users are the audience which actively share brand messages with others. They may do this positively or negatively |
| Algorithm | An algorithm is a set of formulas developed to run a certain function. This is an important element of search engine optimisation where search engines (and social networking sites) will display sites based on how many algorithm boxes they tick |
| Professor Traffic | Professor Traffic is a free Chrome extension which allows users to track URLs efficiently, pulling in data to Google Analytics |
| Connections | Connections are the people who you are connected to on LinkedIn. They are the Facebook equivalent of ‘friends’. You will be able to see certain details, such as employment history, email address) of your LinkedIn connections |
| Vlogging | A video blog, or video log, is a form of blog for which the medium is video. Vlogs are a great way to answer questions, demo tools etc |
| Hangout | A hangout is an online video service on Google+. It allows users to video call other contacts, sharing documents and other resources whilst taking part |
| Creative Commons | LinkedIn is a social networking site for professionals. The site allows individuals to manage their professional identity, connect with existing or potential business contracts and expand their personal reach |
| EdgeRank | EdgeRank is the algorithm that Facebook uses to rate content. Every bit of content on Facebook is called an ‘edge’ – i.e. an image, a status, a video. EdgeRank takes a number of factors in to consideration including affinity, weight and time decay to determine how relevant the content is to the user |
| Campaign | An online campaign is a set of marketing messages which have a specific goal (such as increasing brand awareness). The campaign is made up of different digital marketing activities |
| URL | URL stands for Unique Resource Locator and is the technical term for a web address such as www.noisylittlemonkey.com |
| URL Tracking | URL Tracking is the practice of tracking the activity on particular URL. This could mean seeing how many visitors clicked the link |
| Google Analytics | Google Analytics is a free tool provided by Google to measure a website’s activity. A piece of code is inserted into the website in order for Analytics to work. Amongst other measurements you can see how many visitors the website got, how long visitors stayed on the site, what they interacted with and if they filled out an online form |
| Web 2.0 | Web 2.0 is the term coined to describe blogs, social networking sites, wikis and other internet based services which are based around the collating and sharing of content |
| Trending | Trending is the term given to an online activity which is currently being discussed, shared or interacted with online. Trending can occur on social networking sites such as Twitter and Facebook and is also measured by tools such as Google Trending |
| Social Media Optimisation | Social Media Optimisation (SMO) is a set of practices for generating publicity through social networking channels. The main premise is to generate interest on social media which results in hitting campaign goals (such as increased brand awareness, visitors to websites, number of phones calls) |
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Image Credits:Disco Ball
