Looking for some social media ideas for New Year's Eve but don't know where to begin? Admittedly, it's a trickier occasion to mark than, say, Christmas or Black Friday, but there are some brilliant ideas you can try out for when the clock chimes midnight (or when your target audience are very hungover after the Big Night Out, lying comatose on their sofa).
Luckily for you, Noisy Little Monkey have done (almost) all of the hard work. The team have shared some starting points and social media marketing quick wins: the really simple but successful stuff that's going to get you that sweet, sweet engagement. Content ideas include:
What better way to mark the new year than by giving away some lovely, lovely stuff? If you’re an e-commerce brand, this is a no-brainer, but even if you aren’t, you can absolutely get involved. Could you offer a training session, or a free consultation? An away day, or a discount on the services you offer? Or even just a hamper of products that you know your intended personas would love? Here's some examples from some big brands:
Giveaways are a sure-fire way of increasing engagement, brand awareness and reach. New Year’s Day is a brilliant time to host a giveaway as it sets the tone for the year and taps into the spirit of good-will that should last until, oh, at least January 3rd. So getting the coming year off to a great start with a good old fashioned bout of generosity is a tempting way to draw people to your social channels.
Yearly Round Ups
Is part of your social media strategy to engage in Throwback Thursday throughout the year? If the answer to that question is "yes", you’ll know how successful a good bit of nostalgia can be in terms of generating engagement. ‘Throwing back’ to events either in your company or outside of it (but related) is a great way of humanising your brand, and allowing a behind-the-scenes glimpse at what you get up to.
Mark the end of the year with a round up of what you, as a company, have been up to over the past 12 months. It could take the form of a blog post highlighting your best bits, a video montage if you’ve had time to take clips on your phone, or just a series of social posts over the Christmas-New Year period highlighting your favourite moments from the year.
As promised, every week in the run up to the New Year we are going to be looking back at what an amazing year 2018 was for us. Keep your eyes peeled as we will be starting the throwbacks later today. Feel free to join in and share your best 2018 memories with us using #MI2018! pic.twitter.com/17QpwzvyOf
Working every day in your industry, you probably know it back-to-front – so your insight into what’s happened over the past year will be invaluable. Why not put together a series of posts related to big changes over the past 12 months? As with your company yearly round ups, these could take any form, but here are a couple of title suggestions that might inspire you:
The Biggest & Best Changes Made in 2018
What We Loved (And Loathed) About Industry Changes in 2018
14 Things You Might Have Missed In 2018
In a similar vein, what are your predictions for 2019? These posts are everywhere at this time of year, but that doesn’t mean you shouldn’t put one together yourself – after all, your own insight will always be unique. If you’ve got some ideas about what’s going to be big news in 2019, let the people know, as Ogilvy UK do annually:
Check out Ogilvy's Key Digital Trends Report 2018 for important digital & social media trends to watch in 2018 from @marshallmanson & @Whatleydude
Shareable Spotify playlists are fun little content pieces that are quick to make and packed with delight. What do you want to hear when the ball drops? Shove it in the playlist. For engagement, you can ask your social followers for recommendations (people LOVE suggesting things) or even make the playlist collaborative, so that anyone who follows can add their tunes of choice. However, collaborative playlists may not be the best option if there are any songs you definitely don't want to carry with you into 2019 (that's any Ed Sheeran at all, thank you). Here's one the Noisy Little Monkey DJs came up with for the summer season:
If you're targeting New Year's Day audience, it may be useful to keep in mind that they may be feeling a bit wobbly from the night before (too much Auld Lang Syne with Auntie Jill and her deathly whiskey). Therefore, you want to avoid overloading and overwhelming them with content - too much stuff is going to make their heads spin. Make your content short and sweet, creating eye-catching graphics and/or Insta-friendly videos that work across platforms, like this one from Oreo:
New Year’s Resolutions
No big surprises here, but sharing your New Year’s Resolutions is a great way to inspire your audience and, potentially, help them to feel more connected to you. On a personal level, you could share the individual resolutions of your company’s employees – perhaps one a day up until January 1st? Or you can share your intentions for the company moving forward. Encourage your audience to send in their own resolutions for business and for life, and foster a sense of community by responding to and even sharing their stories.
If one of your New Year’s resolutions is to make your social media management more efficient, then boy have Noisy Little Monkey got a special New Year’s present for you! Just click below to download the free PDF guide to managing your social media in less than 20 minutes a day. (Aren’t you impressed by that incredibly slick segue? You should probably download it just for that, really...)