Ah, New Year’s Eve. Forced nostalgia, overpriced drinks and the obligation to spend time with people you hate. No wonder it’s one of the most anticipated nights of the year! So heaven forfend you let this special time pass without celebrating it on social media. Stuck for ideas? Read on for our guide to marking the occasion....
The first thing to remember is that, in all likelihood, your followers will be a bit preoccupied over the New Year’s period. Either they’ll be planning their Big Night Out or they’ll be recovering from one – so realistically you’re going to catch them as they lie comatose on their sofa, scrolling mindlessly through whichever social media channel they prefer. So, in essence, we’re going for quick wins here. The really simple but successful stuff that’s going to get us that sweet, sweet engagement, appealing to all the nostalgic sentimentality that’s so prevalent at this time of year.
So we’re probably not breaking any new ground with these ideas but, hopefully, they’ll inspire you to create some last-minute campaigns for the New Year period. And besides, it’s nearly Christmas! You’ve pretty much already checked out anyway, right?
Accurate depiction of Lucy in the office in December.
New Year, New Giveaway!
What better way to mark the new year than by giving away some lovely, lovely stuff? If you’re an ecommerce brand this is a no-brainer, but even if you aren’t you can absolutely get involved in this. Could you offer a training session, or a free consultation? An away day, or a discount on the services you offer? Or even just a hamper of products that you know your intended personas would love?
Giveaways are a sure-fire way of increasing engagement, brand awareness and reach. New Year’s Day is a brilliant time to host a giveaway as it sets the tone for the year and taps into the spirit of good-will that should last until, oh, at least January 3rd. So get the coming year off to a great start with a good old fashioned bout of generosity.
Tis the season to make it raaaaain, y'all.
Yearly Round Ups
Have you been engaging in Throwback Thursday throughout the year? If you have, you’ll know how successful a good bit of nostalgia can be in terms of generating engagement. ‘Throwing back’ to events either in your company or outside of it (but related) is a great way of humanising your brand, and allowing a behind-the-scenes glimpse at what you get up to.
So, mark the end of the year with a round up of what you as a company have been up to over the past 12 months. It could take the form of a blog post highlighting your best bits, a video montage if you’ve had time to take clips on your phone, or just a series of social posts over the Christmas-New Year period highlighting your favourite moments from the year.
Absolutely not, mysterious grumpy white man,
Working every day in your industry, you probably know it back-to-front – so your insight into what’s happened over the past year will be invaluable. So, why not put together a series of posts related to big changes over the past 12 months? As with your company yearly round ups, these could take any form, but here are a couple of title suggestions that might inspire you…
- The Biggest & Best Changes Made in 2016
- What We Loved (And Loathed) About Industry Changes in 2016
- 14 Things You Might Have Missed In 2016
- Internet Slang Dictionary: The 2016 Edition (oh no wait, sorry, that’s ours…)
In a similar vein, what are your predictions for 2017? These posts are everywhere at this time of year, but that doesn’t mean you shouldn’t put one together yourself – after all, your own insight will always be unique. So if you’ve got some ideas about what’s going to be big news in 2017, let the people know!
Yes. Because you are tremendously important.
New Year’s Resolutions
No big surprises here, but sharing your New Year’s Resolutions is a great way to inspire your audience and, potentially, help them to feel more connected to you. On a personal level, you could share the individual resolutions of your company’s employees – perhaps one a day up until January 1st? Or you can share your intentions for the company moving forward. Encourage your audience to send in their own resolutions for business and for life, and foster a sense of community by responding to and even sharing their stories.
If one of your New Year’s resolutions is to make your social media management more efficient, then boy have we got a special New Year’s present for you! Just click below to download our free PDF guide to managing your social media in less than 20 minutes a day. (Aren’t you impressed by that incredibly slick segue? You should probably download it just for that, really...)