Work in social media? If you’re anything like me, chances are you’re always seeking that validation; that frequent refresh of your apps to see if you’ve got any extra likes or that calculated post that you just so happen to conjure up (you’ve actually had it in draft for months). If only there was a social media management tool to help you schedule those “cleverly thought through” tweets...
Managing social accounts for brands isn’t a dissimilar process to the one above. You come up with the campaign ideas, you hunt down those opportunities to show it off, and at the end, measure how successful you were. But unfortunately, you only have 8 hours in a day to rake in the likes, and frankly, that just isn’t enough time.
Luckily, there are some handy social media management tools out there that help to streamline this process. From competitor analysis to creating captivating imagery, here’s a list of tools you can use to make your social game slick.
The absolute boy. Buffer has never failed us. Allowing you to schedule for all the channels, it is simple, flexible, provides detailed analytics, it even has a new ‘influencers’ feature which allows you to see the most influential people following you, whether they’re sharing your content, or using specific keywords.
We’re heavy users of HubSpot.You can schedule, monitor, listen and connect your page’s messenger too. You won’t even need to login to Facebook to do all you need to do, which means no notification distractions either!
Another absolute classic. Hootsuite is particularly useful for listening as you can create streams of different #, keywords, or even just tweets in certain locations. Use Hootsuite if you really want to get your stalk on.
Hashtags are still well and truly alive, and despite algorithm changes throughout the channels, they still do help with the reach of posts, especially on Instagram. Find the right ones for your pictures using hashtagify.me
For some deep insight into how your competitors are performing or if you want to know the specific number of likes you received one day, RIVAL IQ is your go-to. It is a little pricey, but completely worth it.
If the thought of Photoshop alone makes you cry, Canva is an easier alternative. It has pre-made designs for those who don’t have the natural eye for imagery, social media templates for each channel, and if you need an easy way to resize images, just create a template with a custom dimension and whack your image in there.
Everybody loves a gif. You can’t deny it. And with gifmaker.me, you can make your own! Turn slightly varying images into a mini animation so your users have a much clearer idea of what you’re talking about.
We cannot stress the importance of optimising your images on your website - having optimised images helps your increase your page speed time and Google will love you for it. Luckily Optimizilla is there to help you do just that.
Google is a hater of duplicate content, and if you’ve researched extensively for a particular blog post, you may have inadvertently stolen someone else’s words. Use the duplicate content checker to make sure your content is still original.