It will come as no surprise to learn that mobile web usage has been full steam ahead of desktop for quite some time. Does this mean you should invest in a better mobile website?
Measuring website sessions by channel is a pretty fundamental KPI for any marketer in the 21st century. If you’re unfamiliar with how to find this information, here's how:
HubSpot gives a mind boggling amount of information to us digital marketers. If you're new to HubSpot, here's how to find the useful info on which channel is driving website visitors to your site.
By adding context about your marketing activity to HubSpot's Analytics, you'll become a more effective marketer. Here's how.
Content marketing can be pretty nifty when you want people to come to your website. You can make a badass infographic, do some blogging, conduct surveys, videos... all to grab your audience's attention and get their fingers a click'n. However, where is the line between thinking your content is awesome, and knowing it's awesome?
Problem: How do I know how well my mobile website is performing?
Matching the query searched with the ad content and the Landing Page is a great way to get more bang for your buck in AdWords. Analytics can help identify which searches deserve your focus and budget.
A foundational discipline in running a great AdWords account is to kill off underperforming Ad Groups and invest in top performers. Here's how to use Google Analytics to work out which is which.