The future of search is voice. In-fact, by as soon as 2020, ComScore suggests that nearly 50% of all searches will be voice searches. With that stat in mind, it's definitely worth investing some thought into...
In business, it's great to have new ideas; it helps to keep your organisation at the forefront of innovation and means you're not doing the same rinse and repeat stuff for your clients. But, how do you test these new ideas to make sure that you're not wasting huge amounts of money, time and resource on something which might actually be a bit pants?
Coming up with engaging and shareable content which grabs people's attention is becoming increasingly difficult, especially because the internet is now more jam-packed then ever before! For example, did you know that 90% of all the data in the world right now was produced in the last two years alone!?
'If you don't deliver Google your website and your content within the structure of a website that follows the standards Google likes to see, you're a lot less likely to see your website ranking'. Noisy Little Monkey's Technical Director, Jon Payne, shares three simple ways you can make your website more Google friendly in the video below. Check it out!
Managing Director of Erudite, Nichola Stottspoke at the September 2017 Digital Gaggle conference about the impending mobile-pocalypse. Turns out there's a ton of stuff marketers should be doing in order to prepare for Google's Mobile-First Index and you'll find all of those recommendations summarised in this blogpost...
Next year, Google's search index will switch to evaluate web pages on a mobile-first basis. This means that Google will rank its search listings based on the mobile version of your site's content (as opposed to desktop as is currently). THIS IS BIG NEWS PEOPLE. Don't panic though, the wonderful Nichola Stott (who spoke at the Digital Gaggle conference in September) has provided plenty of helpful tips in this video so you can prepare as best as possible. Phew.
Last month, Noisy Little Monkey hosted Digital Gaggle and we were lucky enough to have Stephen Pavlovich (he's the CEO of conversion.com, by the way) join us to talk about 'Applying Experimentation Across Your Business'. For me, Stephen's talk exemplified two powerful techniques: experimentation and storytelling. At first, I was somewhat dubious about his talk as he began by flashing a giant yellow M at the audience - an iconic logo for a brand many of us have a lot of disdain for. However, Stephen was actually using McDonalds as an example of a brand that got it wrong, and here’s why...
Digital Gaggle wouldn’t be the reputable conference it is without a robot introducing itself on stage now, would it? Like Paulie’s robot from Rocky 4, Amazon Alexa’s mechanical (yet ever so slightly sexual) tones boomed out of the speakers at last week’s Digital Gaggle to rapturous applause.
At the last Digital Gaggle conference, our friends and event sponsors t&s creative communications gave delegates the chance to win a share of 200 hours of their time FOR FREE. That’s the equivalent of £20k worth of work for nowt. Generous, right?
They loved getting stuck into providing #FreeCREATIVE for delegates so they’ve decided to do it all over again at the conference on Thursday 21st September. Lovely stuff.
OI, YOU! READ THIS BLOG! Did that work? Hmm probably not. You see, you can't just broadcast your content to people anymore and hope that they'll care enough about it to engage with it. No, in order to capture an audience's attention these days you must be producing top-notch creative content in order to snatch their attention away from your competition.