The Noisy Little Monkey Blog

Social Media KPIs for ROI: What Does It All Mean?!

Posted in Social Media Marketing, Posted in Glossary by James Mulvaney on 07-Feb-2017 16:29:00

If you’ve ever worked in sales or marketing, you’ll be used to nodding along to bull@#?! acronyms. Some of them, like these two (up there in the title), come up far too often to ignore so let’s just clear up the definitions straight away.

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Internet Slang Dictionary: The 2016 Edition

Posted in Funnies, Posted in Glossary by Natalie Lam on 14-Dec-2016 12:05:00

Another year is ending. Another slang dictionary begins. The classic 'WTF' has once again been brought to the forefront of youth speak in 2016 due to even more questionable abreevs and acronyms that have been surfacing our screens in the past 12 months. I mean, what even is 'woke'?!

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What Does Repurposing Content Even Mean?

Posted in Social Media Marketing, Posted in Glossary by Holly Edwards on 30-Nov-2016 12:07:00

Repurposing content sounds like a complete cop out. Take existing content, rewrite it a bit, add in some up-to-date stats and facts, and give it a new visual. Sorted. Job's a good 'un.

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Marketing Personas = Marketing Bollocks?

Posted in Inbound Marketing, Posted in Glossary by Holly Edwards on 10-Nov-2016 11:14:00

Few things get us more riled than marketing bollocks. Okay, maybe something beginning with Donald and ending with Trump? But marketing mumbo jumbo is a close-ish second. What pisses us off so much is that every new concept is sold as something every business ABSOLUTELY MUST HAVE, yet the businesses being targeted can’t afford to waste money on endeavours that won’t bring them a return. In fact, doing so can often halt a company before its even got going.

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What are Crawl Errors?

Posted in SEO, Posted in Glossary by Steven Mitchell on 11-Oct-2016 14:00:00

What are Crawl Errors?

Crawl errors are issues reported by search engines as they crawl your website.

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What are Sitemaps?

Posted in SEO, Posted in Glossary by Steven Mitchell on 11-Oct-2016 13:00:00

What are sitemaps?

Sitemaps used to mean rubbish pages on your website that listed every other page. No-one used them and they weren’t very useful. We aren't talking about those. Your sitemap is a file that you probably will never see that lists all the pages on your website that you care about. We tell Google where that file is via the Search Console (formerly Webmaster Tools). Google can use this to assist when ‘crawling’ or scanning your website.

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What are these Content Keywords?

Posted in SEO, Posted in Glossary by Steven Mitchell on 11-Oct-2016 12:00:00

What are Content Keywords?

“Content Keywords” is a section provided in Google’ s Search Console (formerly Webmaster Tools). It is simply a dispassionate list of the top ten most occurring words on your website.

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What is Downtime?

Posted in SEO, Posted in Glossary by Steven Mitchell on 11-Oct-2016 11:00:00

What is downtime?

Downtime is the amount of time that your website is unavailable and cannot be accessed by visitors.  You can track it yourself with all sorts of tools, such as Pingdom or GTMetrix

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What is Site Speed and Why Should I Care?

Posted in SEO, Posted in Glossary by Steven Mitchell on 11-Oct-2016 10:00:00

 What is site speed?

Site speed is exactly what it sounds like – how fast your website loads. There are two aspects to it – TTFB and Page Speed.

TTFB is the length of time it takes after a visitor types in your web address and hits ‘return’ until the very first ‘byte’ of information arrives back from your web server.

Page speed or Page load time is the length of time it takes after a visitor types in your web address and hits ‘return’ until the page has finished loading completely.

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Why do we look at Backlinks?

Posted in SEO, Posted in Glossary by Steven Mitchell on 11-Oct-2016 09:00:00

 What are backlinks?

Backlinks (sometimes called ‘ inlinks’ , ‘ inbound links’ or “links to your site”) are hyperlinks on other people’s websites that link to your website. You might also hear the term “referring domain”. 100 links from the same website = 100 backlinks but only 1 referring domain.

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