If you’ve ever worked in sales or marketing, you’ll be used to nodding along to bull@#?! acronyms. Some of them, like these two (up there in the title), come up far too often to ignore so let’s just clear up the definitions straight away.
Another year is ending. Another slang dictionary begins. The classic 'WTF' has once again been brought to the forefront of youth speak in 2016 due to even more questionable abreevs and acronyms that have been surfacing our screens in the past 12 months. I mean, what even is 'woke'?!
Few things get us more riled than marketing bollocks. Okay, maybe something beginning with Donald and ending with Trump? But marketing mumbo jumbo is a close-ish second. What pisses us off so much is that every new concept is sold as something every business ABSOLUTELY MUST HAVE, yet the businesses being targeted can’t afford to waste money on endeavours that won’t bring them a return. In fact, doing so can often halt a company before its even got going.
What are sitemaps?
Sitemaps used to mean rubbish pages on your website that listed every other page. No-one used them and they weren’t very useful. We aren't talking about those. Your sitemap is a file that you probably will never see that lists all the pages on your website that you care about. We tell Google where that file is via the Search Console (formerly Webmaster Tools). Google can use this to assist when ‘crawling’ or scanning your website.
What is site speed?
Site speed is exactly what it sounds like – how fast your website loads. There are two aspects to it – TTFB and Page Speed.
TTFB is the length of time it takes after a visitor types in your web address and hits ‘return’ until the very first ‘byte’ of information arrives back from your web server.
Page speed or Page load time is the length of time it takes after a visitor types in your web address and hits ‘return’ until the page has finished loading completely.
What are backlinks?
Backlinks (sometimes called ‘ inlinks’ , ‘ inbound links’ or “links to your site”) are hyperlinks on other people’s websites that link to your website. You might also hear the term “referring domain”. 100 links from the same website = 100 backlinks but only 1 referring domain.