Managing Director of Erudite, Nichola Stottspoke at the September 2017 Digital Gaggle conference about the impending mobile-pocalypse. Turns out there's a ton of stuff marketers should be doing in order to prepare for Google's Mobile-First Index and you'll find all of those recommendations summarised in this blogpost...
Growing Organic SEO & Distributing Content Through Mobile Channels are top priorities for marketers according to State Of Inbound 2016. A sophisticated mobile search strategy delivers both. Here's how to do it.
What’s so special about April 21st?
As Winston Churchill said, the UK and USA are two nations separated by a common language. On a recent road trip across the USA we followed Route 66 from Illinois to Arizona’s western edge and along the way I noticed how much the marketing vernacular was the same...but different.
If you are an existing AdWords advertiser chances are that you have heard about Enhanced Campaigns on more than one occasion recently. If you haven’t, then you probably have not logged in to your AdWords account for a few weeks and if you have, then you haven’t paid any attention to the attractive banner at the top of your account prompting you to upgrade your campaign now.
When it comes to the use of Smartphones, iPads and other mobile devices one thing is certain: they’re here to stay. Mobile internet usage is clearly growing, but how do you know when – or how – to start optimising your website to take advantage of this rapidly growing trend? The answer is: Start now if you haven’t already.