When you're a business owner looking to generate more traffic to your site, how do you make sure your potential customers visit your company page instead of a competitors? The two most popular ways of driving more traffic to a website are SEO (Search Engine Optimisation) and PPC (Pay Per Click). "But which one do I incorporate into my marketing strategy?!" we hear you ask - the answer to this question is: it all depends on your goals.
If you are an existing AdWords advertiser chances are that you have heard about Enhanced Campaigns on more than one occasion recently. If you haven’t, then you probably have not logged in to your AdWords account for a few weeks and if you have, then you haven’t paid any attention to the attractive banner at the top of your account prompting you to upgrade your campaign now.
Ok. So I admit it. Just when I thought nearly 15 years of online experience, including certification as a Google Adwords Professional meant I have been there, done that, I got a bit of a surprise. It didn’t catch me completely off guard but it did teach me a lesson.
If you aren’t familiar with re-targeting, it works on the Google Display network - that's the text and banner ads, like this John Lewis ad, you see when you visit websites like The Guardian and YouTube - and targets particular audiences, including those that have visited your website before. If you have ever wondered why after visiting a website once you keep seeing ads for it everywhere you go on the web, then you have triggered a re-targeting campaign.
This painted kitchen designer and manufacturer uses the web consultancy's search marketingservices as the only form of advertising for his business. He receieves approximately an enquiry per day for his high end kitchens. The site was optimised for search engines in terms of build and we also wrote the search engine friendly copy too.