The competition to win top slot on Google is tough for a solicitor. And it’s only getting tougher. A quick search of ‘family and divorce solicitor Bristol’ brings up 172,000 results.*Gulps* That’s a lot of solicitors. Using your social media channels effectively is a great way to become an authoritative figure in your industry, but there’s also a whole host of technical tips you can do to improve how optimised your website is. When Google sends a spider to crawl your site, you don’t want there to be any stumbling blocks or logistical issues. You want Google and its peers to easily read what you do and the services you provide, so it can offer your business as a result for someone’s problem that they’re searching for.
The question of whether or not to pay for AdWords as part of your SEO strategy is one that comes up A LOT. I mean a lot. If you’re new to the SEO game and haven’t really come across AdWords before, then hearing the kind of money that can be clicked away before your very eyes as the result of an over-zealous PPC campaign can be a pretty heartbreaking lesson for even the most staunch of characters.
That’s why we’ve had a chat with Nick Livermore, Marketing Manager at SearchStar. They’ve helped loads of businesses manage their PPC and AdWords, so if anyone is going to give you the honest lowdown on AdWords, it’s this lot!
When you're a business owner looking to generate more traffic to your site, how do you make sure your potential customers visit your company page instead of a competitors? The two most popular ways of driving more traffic to a website are SEO (Search Engine Optimisation) and PPC (Pay Per Click). "But which one do I incorporate into my marketing strategy?!" we hear you ask - the answer to this question is: it all depends on your goals.
Unless you’ve been living under a rock for the last 20 years, it should be fairly clear that Google is a ruddy big deal when it comes to fetching and finding info. It’s an even ruddierer & biggerer deal when it comes to searches with a geographic intent i.e. “SEO Marketing Agency in Bristol” or “Gluten Free restaurants near me”, but what's not so clear is how or what you can do to rank for these uber competitive phrases.
By reading this guide and following some simple steps you’ll be able to demystify those illusive ranking factors and dominate the local competition in no time.
Just taken on an SEO agency? Hooray! Your journey to beautifully optimised website content is about to begin.
At least, you hope so..,
Sadly, dodgy SEOs crop up all the time and if you’re not in the biz it can be hard to know who is ripping you off, and who isn’t.
Are you reading this blog because you’ve got a meeting with the big boss in 3 minutes and you really need to go in with something? OK, we'll help you out. When he asks, "how long does it take to improve organic search results?", here's the short answer:
Coming up with engaging and shareable content which grabs people's attention is becoming increasingly difficult, especially because the internet is now more jam-packed then ever before! For example, did you know that 90% of all the data in the world right now was produced in the last two years alone!?
'If you don't deliver Google your website and your content within the structure of a website that follows the standards Google likes to see, you're a lot less likely to see your website ranking'. Noisy Little Monkey's Technical Director, Jon Payne, shares three simple ways you can make your website more Google friendly in the video below. Check it out!
Managing Director of Erudite, Nichola Stottspoke at the September 2017 Digital Gaggle conference about the impending mobile-pocalypse. Turns out there's a ton of stuff marketers should be doing in order to prepare for Google's Mobile-First Index and you'll find all of those recommendations summarised in this blogpost...