Let's get straight to the point. Instagram is slowly becoming my least favourite social media platform. I mean, Facebook will always be the worst (I still love it obviously), but with all these recent Instagram changes, the experience on there is worsening and I’m not quite getting the same social validation as I was before. Where my likes @ man? TELL ME THAT MY EYEBROWS ARE ON FLEEK.
The online world in 2017 is noisy and your audience has a short attention span. So, what's the secret sauce for getting them to pay attention to your brand? Steven Bartlett has a couple of top tips for engaging your audience and (spoiler alert) no, they're not hidden under his hat. They're in the video below.
We all have goals. I don’t mean a New Year’s resolution kind of goal. I mean #goalz. Y’know, your hair goals or your interior design goals. You might not have consciously thought about it, but chances are, you have something or someone that you aspire to be like, therefore, you have #goalz.
Nowadays you see plenty of e-commerce sites hopping on the user-generated content bandwagon. You know the deal: it's typically photos of fashionistas wearing their recent purchase from [insert desirable e-commerce site here]. But, what is the point of it all? And, if your product isn't in the realm of wearable fashion, how exactly can UGC benefit your e-commerce business? For this week's blog post we passed the baton over to Sarah Carter, Head of Marketing at Rixxo, a Creative Studio based in Bristol, to help shed some light on the topic. Over to you, Sarah...
Content marketing ain't easy, but it's particularly difficult if you're not sure what mistakes you're making. Our guide to the 8 content marketing mistakes you need to avoid will help! (Psst, please do not tweet us if we've made any of them in this blog. Ignorance is bliss.)
If you’ve ever worked in sales or marketing, you’ll be used to nodding along to bull@#?! acronyms. Some of them, like these two (up there in the title), come up far too often to ignore so let’s just clear up the definitions straight away.
Okay, so you know why you should blog - right? Quick refresher: it helps SEO, can give your brand some badass digital authority, will attract people to your site, and potentially convert visitors to leads (or customers, or new friends, whatever you want to call them…) Got it? Good. But, deciding how many blogs you should write in a month?! Now that’s a mystery even Sherlock might struggle with.