The future of search is voice. In-fact, by as soon as 2020, ComScore suggests that nearly 50% of all searches will be voice searches. With that stat in mind, it's definitely worth investing some thought into...
Are schools killing creativity? What makes a great leader? How can I find happiness? Who are you, really? These are just some of the questions TED speakers have tackled in the past.
Hence, you can probably tell why I’ve always been a big fan of TED talks. So much so, in fact, that I used them as a reference in my Zoology degree dissertation, and will regularly tell people that they’re totally missing out if they haven’t already delved into this enlightening (and often quite shocking) online resource.
In business, it's great to have new ideas; it helps to keep your organisation at the forefront of innovation and means you're not doing the same rinse and repeat stuff for your clients. But, how do you test these new ideas to make sure that you're not wasting huge amounts of money, time and resource on something which might actually be a bit pants?
Coming up with engaging and shareable content which grabs people's attention is becoming increasingly difficult, especially because the internet is now more jam-packed then ever before! For example, did you know that 90% of all the data in the world right now was produced in the last two years alone!?
Bath Digital Festival is a 6 day celebration of all things tech in the city of Bath. Companies and individuals from across the UK will be pouring into Bath to explore the latest advances in digital technology. There will be activities and workshops for all ages - they've packed a whopping fifty events into less than a week - and we're mega chuffed to announce that we're on the line-up!
Next year, Google's search index will switch to evaluate web pages on a mobile-first basis. This means that Google will rank its search listings based on the mobile version of your site's content (as opposed to desktop as is currently). THIS IS BIG NEWS PEOPLE. Don't panic though, the wonderful Nichola Stott (who spoke at the Digital Gaggle conference in September) has provided plenty of helpful tips in this video so you can prepare as best as possible. Phew.
OI, YOU! READ THIS BLOG! Did that work? Hmm probably not. You see, you can't just broadcast your content to people anymore and hope that they'll care enough about it to engage with it. No, in order to capture an audience's attention these days you must be producing top-notch creative content in order to snatch their attention away from your competition.
As Events Manager, it falls to me to tell you why you should attend the next Digital Gaggle marketing conference. Organising the conference keeps me pretty busy, so some previous delegates jumped in to help tell you why attendance is a must for anyone in marketing.