The Noisy Little Monkey Blog

UGC: User-Generated Content or User-Generated Conversion?

Posted in Social Media Marketing, Posted in User-Generated Content by Sarah Carter on 22-Feb-2017 13:00:00

Nowadays you see plenty of e-commerce sites hopping on the user-generated content bandwagon. You know the deal: it's typically photos of fashionistas wearing their recent purchase from [insert desirable e-commerce site here]. But, what is the point of it all? And, if your product isn't in the realm of wearable fashion, how exactly can UGC benefit your e-commerce business? For this week's blog post we passed the baton over to Sarah Carter, Head of Marketing at Rixxo, a Creative Studio based in Bristol, to help shed some light on the topic. Over to you, Sarah...

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