Didn't you know? The social network is dead. Fine, we lied. But organic engagement on sites like Facebook and Twitter is declining rapidly. So, how can you interact with your audience in new and innovative ways? Enter: the messaging app. Drew Benvie's talk at Digital Gaggle had a huge focus on how brands should be taking advantage of apps like WhatsApp and Snapchat to engage with their customers. To save you watching his entire talk, Drew summed up his top tips for using messaging apps in your marketing strategy in this nifty little vid.
Thinking of asking an influencer like Zoella to promote your brand or product? Well, you'd best be prepared to shell out the big bucks, 'cause these household influencer names are becoming gosh darn expensive and are, quite frankly, not generating the engagement they used to. So, what are you supposed to do?! Micro-influencers, baby. They're the way forward and Holly Edwards has three top tips to help you on your way. You so thoughtful, Holly.
Video content is the hot topic right now and it's no surprise. With our short attention spans and 5 million* pieces of content being thrown in front of us everyday, video marketing is a great way to cut through the noise on social media. Thing is, once you've spent a hefty sum on producing video for your brand, how do you make the most of your footage and make sure it's being amplified on social? The answer is simple: you need to repurpose video content for social media.