James, Gertie and Jon from the Noisy Little Monkey team did a series of lightning talks at Digital Gaggle. Each talk focused on a different section of the inbound marketing funnel and gave practical tips on how to optimise your calls-to-action, landing pages, email workflows and sales emails to nurture more leads through to sale. 

We caught up with Gertie before her lightning talk to find out her top tips for optimising calls-to-action (also known as CTAs). Fun fact: Gertie's giggling incessantly because she's currently taking A LOT of medication to recover from a back op. We love you Gertie.