It's hard not to get caught up in the fast pace of agency life. Project delivery, client reporting & day to day nitty gritty seems so important that we lose track of internal goals and can end up with a rudderless business.
That's not really a problem we face at Noisy Little Monkey, and it's all thanks to our one of a kind Managing Director Nicola Payne. For the last 6 years she's been expertly structuring the creative chaos and, along with Jon, built an ever-growing agency of talented primates.
Watch as Nic shares the secrets to Noisy Little Monkey's succes with her 3 top tips on running a succesful digital agency.
Transcript
My name's Nicola Payne, I’m the managing director at Noisy Little Monkey.
So, I’ve been asked to give you my three top tips for running a successful digital agency,
1. and my first top tip is deciding what success means to you.
It can mean lots of things to lots of different people,
So as an agency I guess we are not defined by money, we haven’t said that being super rich is the most important thing. But actually it’s the quality of the relationships we have with each other and our clients. And, sometimes that comes far above and beyond how much we get paid. That’s not going to be the same for everybody, so first thing you have to know is what it means to be successful and write it down and be really clear about it.
2. The second thing I believe has helped us to grow is by identifying the things that we’re not good at and then recruiting people who are good at it.
I’m perfectly happy to admit that I’m useless on social media which is not good for a social media agency, but we have a team of brilliant people who are great at it and love it, so bringing people in who love bits that you don’t has to be the way to grow an agency or any business. It’s brilliant and it’s so great.
3. And the third thing is to get out that piece of paper that says why you did it every once in a while and remind yourself, so that on the bad days you're motivated to keep on through and keep motivating the people around you, because really it’s just persistence, its persistence, nasty and hard work.
